A PETA affiliated vegan group calling itself The Physicians Committee for Responsible Medicine (PCRM) is behind multiple anti-cheese billboards in locations including Wisconsin and New York. Wild guess but at least one of these misinformed docs probably participated in the making of the pro-vegan film What The Health, a documentary that gets an “A” for obsessive ideology but an “F” for actual science.
The huge Wisconsin billboard was originally planned to feature the grim reaper wearing a cheesehead hat right near Lambeau Field, home of the Green Bay Packers, of all places. In New York, the billboards featured bloated bellies and dimpled thighs as the “inevitable” result of cheese consumption.
When Foamation, the company which holds the cheesehead trademarks got wind of the plan, it threatened legal action causing the billboard vendor to refuse to put up the ad in its original cheesehead form even after the vegan physician group offered reimbursement for any legal expenses.
As it turned out, the billboard went up anyway but with a hatless grim reaper warning that “Cheese can sack your health. Fat. Cholesterol. Sodium”.
It seems that the vegan physicians didn’t get the memo from the World Health Organization (WHO) that more than half of the sixteen million deaths each year from cardiovascular disease occur in those eating a plant based diet.
I guess they also missed the research that aged cheese is one of the highest foods in Vitamin K2, a critical nutrient known to be highly protective against all degenerative illness including heart disease and cancer. Vitamin K2 is also very difficult to get enough of in the diet and plenty of cheese goes a long way toward filling that nutrient gap.
Perhaps this is why people so instinctively desire cheese given its prominent standing as the #1 most stolen item in the world!
Clearly, this round is a knock out by the cheeseheads.
Sarah, The Healthy Home Economist
Source: Heart of the Matter: Sulfur Deficits of Plant Based Diets, Dr. Kaayla Daniel
The Healthy Home Economist holds a Master’s degree from the University of Pennsylvania. Mother to 3 healthy children, blogger, and best-selling author, she writes about the practical application of Traditional Diet and evidence-based wellness within the modern household. Her work has been featured by USA Today, The New York Times, ABC, NBC, and many others.