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Healthy Home Economist / Archives / Activism / Vegan Physicians Group Launches Anti-Cheese Campaign

Vegan Physicians Group Launches Anti-Cheese Campaign

by Sarah Pope / Affiliate Links ✔

A PETA affiliated vegan group calling itself The Physicians Committee for Responsible Medicine (PCRM) is behind multiple anti-cheese billboards in locations including Wisconsin and New York. Wild guess but at least one of these misinformed docs probably participated in the making of the pro-vegan film What The Health, a documentary that gets an “A” for obsessive ideology but an “F” for actual science.

The huge Wisconsin billboard was originally planned to feature the grim reaper wearing a cheesehead hat right near Lambeau Field, home of the Green Bay Packers, of all places.  In New York, the billboards featured bloated bellies and dimpled thighs as the “inevitable” result of cheese consumption. 

When Foamation, the company which holds the cheesehead trademarks got wind of the plan, it threatened legal action causing the billboard vendor to refuse to put up the ad in its original cheesehead form even after the vegan physician group offered reimbursement for any legal expenses.

As it turned out, the billboard went up anyway but with a hatless grim reaper warning that “Cheese can sack your health. Fat. Cholesterol. Sodium”.

It seems that the vegan physicians didn’t get the memo from the World Health Organization (WHO) that more than half of the sixteen million deaths each year from cardiovascular disease occur in those eating a plant based diet.

I guess they also missed the research that aged cheese is one of the highest foods in Vitamin K2, a critical nutrient known to be highly protective against all degenerative illness including heart disease and cancer. Vitamin K2 is also very difficult to get enough of in the diet and plenty of cheese goes a long way toward filling that nutrient gap.

Perhaps this is why people so instinctively desire cheese given its prominent standing as the #1 most stolen item in the world!

Clearly, this round is a knock out by the cheeseheads.

 

Sarah, The Healthy Home Economist

Source: Heart of the Matter: Sulfur Deficits of Plant Based Diets, Dr. Kaayla Daniel

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Category: Activism, Healthy Living
Sarah Pope

Sarah Pope MGA has been a Health and Nutrition Educator since 2002. She is a summa cum laude graduate in Economics from Furman University and holds a Master’s degree from the University of Pennsylvania.

She is the author of three books: the bestseller Get Your Fats Straight, Traditional Remedies for Modern Families, and Living Green in an Artificial World.

Her four eBooks Good Diet…Bad Diet, Real Food Fermentation, Ketonomics, and Ancestrally Inspired Dairy-Free Recipes are available for complimentary download via Healthy Home Plus.

Her mission is dedicated to helping families effectively incorporate the principles of ancestral diets within the modern household. She is a sought after lecturer around the world for conferences, summits, and podcasts.

Sarah was awarded Activist of the Year in 2010 at the International Wise Traditions Conference, subsequently serving on the Board of Directors of the nutrition nonprofit the Weston A. Price Foundation for seven years.

Her work has been covered by numerous independent and major media including USA Today, ABC, and NBC among many others.

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Reader Interactions

Comments (46)

  1. Melanie Dodson

    Mar 14, 2013 at 4:55 pm

    @Rebecca… it is not your RIGHT or entitlement to cause suffering or death in another so that you can eat its flesh and fluids. Since it is not Necessary for humans to eat animals products (much science has even shown animal products to be the source of disease in humans), then it is unethical to do so as it causes suffering in these animals. For this reason, to equate the “right” of a vegetarian to eat vegetables with the “right” of a non-vegetarian to eat meat is a fallacy.

    Reply
  2. cd duplication brisbane

    Feb 28, 2013 at 12:42 pm

    I am really impressed together with your writing talents as smartly as with the layout on your weblog. Is this a paid subject matter or did you modify it yourself? Either way stay up the excellent quality writing, it’s rare to peer a great blog like this one today..

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  3. sharon

    Sep 26, 2012 at 6:09 pm

    That billboard is in really poor taste…PETA always takes things way too far. They’re extremists if I’ve ever seen any.

    That being said, I follow a plant based diet because of milk and egg allergies, and a general aversion to meat and seafood. Legumes, nuts, seeds, cabbage, brussels sprouts, onions, leek, garlic, watercress, kelp, grape juice, coconut milk and avocado are all excellent, non animal, sources of dietary sulfur, the nutrient deficiency cited in that WHO study. That study was done on malnourished Chadians. Not really the same as someone consuming a well-rounded plant-based diet, which would include plenty of the foods I mentioned above. I eat my weight in avocados daily. Kelp, not so much.

    Reply
  4. Rebecca

    Apr 20, 2012 at 11:08 am

    I’m trying to boost my immune system and the gentleman I buy my supplements from told me that the better aged the cheese is that I eat the healthier it is. Now that does not mean CHEESE FOOD… that’s no more real cheese than I am Snow White. 😀 My dear husband stored extra sharp cheddar cheese in our frig which means that the longer it stays there the SHARPER it gets. I eat some but not like he used to.

    But OMG it’s WONDERFUL and when I go home to visit my son and DIL I always take some along. My DIL is a farmer’s daughter, and her father also owns a butcher shop. She snatches the cheese and cuts a pound right away and we munch on the the entire week I’m there. She said she’s been trying to “shadow” a full wheel into a back area of the butcher shop to age, but can’t seem to get away with it. LOL She knows good food when she sees it.

    Reply
  5. Donna

    Apr 20, 2012 at 9:59 am

    But the who article does not say that. High fat and sugar and salt is the cause. Plant based is different than vegan or vegetarian so don’t confuse them.

    Reply
  6. Amanda

    Apr 16, 2012 at 9:09 am

    http://www.who.int/mediacentre/factsheets/fs317/en/index.html here is the link to W.H.O. that mentions the statistics on cardiovascular disease. It says the 17.3 million people die from CVD and that 80 percent of these deaths are in low-middle income countries. These countries are referred to in the W.A.P. article that Sara referenced. I can’t say for sure what the diets in these countries are, but agree that highly refined carbs and sugars as well as toxic vegetable oils are the main cause of all our health problems here in the U.S.

    Reply
  7. Mountain

    Apr 16, 2012 at 12:51 am

    Hey Sarah, can you link me that WHO study on cardiovascular disease and plant-based diets? I couldn’t find it via google.

    Reply
    • Sarah, TheHealthyHomeEconomist

      Apr 16, 2012 at 8:03 am

      Full article sourced at the end of the post.

  8. Meagan

    Apr 15, 2012 at 11:31 am

    I bet they secretly eat cheese in their own homes.

    Reply
    • Sarah, TheHealthyHomeEconomist

      Apr 15, 2012 at 2:56 pm

      Too funny! hahahahaahahh

    • Meagan

      Apr 15, 2012 at 4:17 pm

      They’re all closet cheesologists!! haha

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