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Healthy Home Economist / Archives / Healthy Living / Where Oh Where Has All the Decent Chocolate Gone?

Where Oh Where Has All the Decent Chocolate Gone?

by Sarah Pope / Affiliate Links ✔

chocolate

My family and I don’t tend to eat much chocolate for the simple reason that caffeine is so incredibly addictive and who needs more strain on already stressed out adrenals in this crazy day and age?

When we go out to a movie as a family, however, I usually make an exception and pick up a bit of quality chocolate for us to nibble and enjoy during the show.

Have any of you noticed that good quality chocolate is getting increasingly hard to find these days?

My husband and I first started to notice that American chocolate was going to the dogs about 20 years ago. Upscale American chocolates like Russell Stover, Godiva and others started to add artificial ingredients and cheapened the quality of the chocolate with milk powder, vegetable oil instead of cocoa butter and even artificial flavors!

To avoid these cheap imitation chocolates, we started to buy chocolate only at a small British shop where we could procure European chocolates like Cadbury’s (only made in the UK – the USA Cadbury’s was bad quality), Lindt and others.

Now it seems the European chocolates have followed suit and gone downhill in quality as well.  At our recent family movie outing just last week, my husband could not find a single brand of European chocolate at our local Fresh Market that was free of additives, artificial flavors or rancid vegetable oils.

It seems our only choice for decent chocolate now is at the health food store. Organic brands have so far held the line on cheapening their product. Starbucks used to have quality chocolate as well but I haven’t checked the ingredients list there in a while as I don’t drink coffee and so don’t shop there very often if ever.

I’ve found that even if a brand is ok one day, it might not be the next so frequent checking and rechecking of ingredient labels is necessary to ensure that quality is still intact.

What chocolate brands are you using these days? If you have discovered a brand that is free of garbage ingredients and doesn’t include soya lecithin, please post about it in the comments section.

Since I only eat chocolate now and then, I insist that my chocolate experience be a quality one!

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Category: Healthy Living
Sarah Pope

Sarah Pope MGA has been a Health and Nutrition Educator since 2002. She is a summa cum laude graduate in Economics from Furman University and holds a Master’s degree from the University of Pennsylvania.

She is the author of three books: Amazon #1 bestseller Get Your Fats Straight, Traditional Remedies for Modern Families, and Living Green in an Artificial World.

Her four eBooks Good Diet…Bad Diet, Real Food Fermentation, Ketonomics, and Ancestrally Inspired Dairy-Free Recipes are available for complimentary download via Healthy Home Plus.

Her mission is dedicated to helping families effectively incorporate the principles of ancestral diets within the modern household. She is a sought after lecturer around the world for conferences, summits, and podcasts.

Sarah was awarded Activist of the Year in 2010 at the International Wise Traditions Conference, subsequently serving on the Board of Directors of the nutrition nonprofit the Weston A. Price Foundation for seven years.

Her work has been covered by numerous independent and major media including USA Today, ABC, and NBC among many others.

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Reader Interactions

Comments (125)

  1. Raya King via Facebook

    Aug 7, 2011 at 3:24 pm

    sprouted and raw and honey sweetened : http://www.amazon.com/Organic-Fortina-Sprouted-Chocolate-Bar-1/dp/B004GSI9NW

    Reply
  2. Megan Loukota via Facebook

    Aug 7, 2011 at 3:19 pm

    we gave up on chocolate, we just use carob now

    Reply
  3. Brian Hetzer via Facebook

    Aug 7, 2011 at 3:18 pm

    fearlesschocolate.com We get it at Whole Foods

    Reply
  4. Barb Schuetz via Facebook

    Aug 7, 2011 at 3:18 pm

    I agree- Lindt used to be fab and now, even just plain chocolate has artificial flavor??? And it tastes like crap now at that, a lot of good that flavor is doin.

    Reply
  5. Raya King via Facebook

    Aug 7, 2011 at 3:18 pm

    Righteously Raw 90% cacao…organic, several great flavors, great ingredients

    Reply
  6. Indigo Tiger via Facebook

    Aug 7, 2011 at 3:17 pm

    We LOVE Sarris Candies in Canonsburg, PA….MMMMM mmmmmm =)

    Reply
  7. Barb Schuetz via Facebook

    Aug 7, 2011 at 3:16 pm

    http://www.askinosie.com/

    http://www.tazachocolate.com/
    I haven’t had the opportunity to try the askinosie but I have had the taza Mexicano discs and me likey.

    Reply
    • D.

      Aug 8, 2011 at 11:59 am

      Me likey? Is this the kind of talk bred from using Facebook and social web sites?

      Intelligent, I must say.

      (I know you’ll ditch this comment, but it should be out there for people to see. Do they know how really stupid they sound??)

    • Sarah

      Aug 8, 2011 at 12:44 pm

      Is this the sort of communication that’s bred from being too often anonymous behind a screen?

      Kindhearted, I must say.

      (I know you will disregard this comment as you consider yourself intellectually superior–and likely, morally superior–to others, but it should be out there for people to see. Do you know how hateful you sound? Do we need more of that in this world? Personally, I’d rather hear slang than unkindness any day of the week, and twice on Sunday.)

    • Ken

      Aug 8, 2011 at 2:11 pm

      I agree, Sarah, both about unkindness being unnecessary and that anonymity breeds it. Perhaps this will help “D.”: We dislike most in others what we dislike most in ourselves.”

    • Chris B

      Aug 12, 2011 at 10:33 am

      Yeah, and it’s too bad the recommendation for Taza chocolate got lost in the drama here. REALLY good stuff and made in Massachusetts from stone-ground organic cacao beans, organic sugar, and whatever spice they add (if any) – NOTHING else. Be aware that the stone-grinding leaves the chocolate slightly gritty and not super smooth like most bars. I happen to love that texture but it is different from what most people are used to. http://www.tazachocolate.com/
      (Sarah, you can get it locally at Nature’s Food Patch in Clearwater.)

    • Jenny

      Aug 8, 2011 at 3:23 pm

      I was extremely disappointed when Lindt went the way of the lecithin….it tasted like those cheapo gold coin things. I even wrote the company….and I NEVER do that.

      Askinosie’s 70% dark chocolate nibble bar with little cocoa bean bits is my all time favorite…but the price makes it a very occasional treat. I get the snack size at the health food store.
      http://www.askinosie.com/p-37-70-san-jose-del-tambo-nibble-bar.aspx

      For more everyday nibbling, I like the Theo 70% dark chocolate. Plain, Mint and Orange. The orange oil enhanced version is my preferred flavor….it’s just right, not too weak, not too strong. It’s available through my food coop, so is more reasonably priced.

    • WordVixen

      Aug 9, 2011 at 3:41 pm

      Oh yes! The Theo with dried cherries and almonds is excellent! One of my favorites, though I usually go with the plain 85% from Alter Eco (creamier than conventional milk chocolate and not at all bitter) since crunchy chocolate entices me to actually eat the whole thing.

  8. Jennifer Lenhart via Facebook

    Aug 7, 2011 at 3:15 pm

    Vivani. Awesome!

    Reply
  9. Elisabeth Carrozza Wilkins via Facebook

    Aug 7, 2011 at 3:14 pm

    Vosges.

    Reply
  10. Heather@Food Ponderings

    Aug 7, 2011 at 3:13 pm

    I get my chocolate from Equal Exchange. They don’t use garbage ingredients-everything is top-notch!-they’re Fair Trade, and they are a worker-owned cooperative to boot! They also make fantastic coffee and teas!

    http://www.equalexchange.coop

    Reply
    • Nicole

      Aug 8, 2011 at 10:29 am

      Equal Exchange, I purchase from Tropical Traditions, the mint is our favorite! 🙂

    • Amy Love@Real Food Whole Health

      Aug 8, 2011 at 6:09 pm

      We use Equal Exchange 80% and sometimes the Icelandic chocolate Sirius 70%- both are very, very good and not too sweet, and not too bitter. The Sirius is a bit creamier than the EE.

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