This is because consumers get so easily excited about a label with just one or two ingredients and no chemicals or preservatives, but rarely seem to consider how those ingredients are sourced or processed – which is many times more important!
Kashi GoLean, an extremely popular brand of “natural” cereal recently got slapped for abusing this misplaced consumer trust by The Cornucopia Institute’s Cereal Crimes report.
A box of Kashi GoLean cereal was purchased from a Whole Foods in Boston and sent to an accredited lab for testing.
The findings?
The cereal was 100% GMO and had pesticide residues despite having “natural” on the label.
Kashi responded by saying the information was inaccurate and misleading because it was not based on a formal scientific analysis of Kashi products.
Huh??
How can testing a box of Kashi cereal at an accredited lab not be scientifically accurate?
Oh wait, I know! It’s because Kashi wasn’t funding the testing behind the scenes so they could stealthily control the results that were reported, right?
Kashi’s arrogant and lame response is typical of giant food manufacturers like Kellogg, which owns Kashi, who are used to being able to claim just about anything they want about their products and get away with it.
Even more lame, when it became apparent that Kashi wasn’t going to be able to spin its way out of the PR nightmare, it was announced that Kashi would be 100% GMO free by …
2015!
Don’t worry guys. Keep on eating that GMO, pesticide laced cereal for just a few more years and we’ll be sure to get our act together and get rid of them before you’re in a wheelchair! And, if we’re lucky, you will forget all about this messy public relations snafu in a few short months so we won’t really have to change at all!
The fact is, Kellogg supports GMOs for use in “natural” products. According to the grassroots organization GMO Free USA, Kellogg is actively working against requiring the labeling of GMOs having contributed $33,000 so far to propaganda campaigns to defeat it.
Best not to trust food companies with your most important meal of the day and go barcode free with your breakfast choices. The soaked cereals of traditional cultures are an excellent choice or, if you really need a cold breakfast cereal, make a truly healthy one yourself so that it doesn’t contain the extruded, denatured, allergenic cereal grains of the heavily processed, boxed variety that are falsely promoted on the label as somehow healthy because they are natural or organic.
Sarah, The Healthy Home Economist
Real soaked oatmeal is good cereal 🙂
I used to buy it along with their granola bars. Not anymore. Actually, my kids rarely eat cereal, and I make my own granola bars now.
I used to eat this all the time, and it made me feel like crap. But I kept eating it because fiber must be healthy. Yeah, thank goddess I stopped that line of thinking.
I guess they go for this stuff thinking they are doing something wonderful for their bodies because it says natural even though it tastes like crap and is truely not good for you body. Great for the advertisers, what wonderful words are SALE, ALL NATURAL.
Ever read the label? Sugar is named and renamed a hundred different ways. Whatever isn’t sugar, turns to sugar in the body. You’re right, its crap.
Disgusting!
I can’t believe how many years I dutifully choked that stuff down.
I remember the backlash they received a few months ago on FB and at that point I decided to never purchase their products again.
But what about all those pretty commercials? 😛
Agree with Brittany but Kashi cereals don’t even taste good. The only time I indulge in crap is with the promise of something tasty. 😉