Pop-Tarts Like You’ve Never Seen Them Before

by Sarah, The Healthy Home Economist on November 26, 2012



Part of the overwhelming allure of processed foods beyond the colorful, creative packaging shouting at you from the shelf is the orderly, symmetrical and very consistent shapes of each cracker, chip, cookie, puff and flake.

The freakish uniformity of each Oreo cookie to all others that ever existed lulls the consumer into a complacent and dazed shopping routine that requires neither thought nor examination to execute.

Contrast the mindless grab and go mentality of supermarket shopping with the thoughtful and slow progression of a consumer through a farmer’s market as vegetables, fruits, and artisanal foods are picked up, touched and examined closely to determine which are ripest, most nutritious, and of highest quality.

When processed foods like pop tarts are examined under a scanning electron microscope (SEM), however, this uniformity fades away and a very different picture emerges.

Misshapen chaos and a horrifying lack of uniform chemical structure is revealed at 30,000 times the actual size.

In fact, artist/photographer Caren Alpert declares that a pop tart at electron microscope magnification strikingly resembles a pink calcium deposit.

Yuck!

Contrast the scary disharmony of a pop tart’s magnified chemical structure with the precision and conformity of a pineapple leaf.  Do all pineapple leaves look the same?  Definitely not.  But under an electron microscope, the true beauty and order is revealed.

How about a fortune cookie?  Does this look like something our digestive system would welcome and know exactly what to do with?

Compare this chemical chaos with that of a simple almond below.  Doesn’t it seem that the orderly perfection of our digestive enzymes would work a lot more effectively with this precise molecular structure?

The next time you are tempted to pick up that colorful package from the store shelf, remember that the comforting uniformity you see with your naked eye is a complete illusion. The true molecular nature of that enticing processed food is one of chaos and disharmony that will correspondingly bring decay and decline to the person that eats it.

It is ironically the visual irregularity of whole foods that is the clue to their true nature of orderly symmetry under intense magnification.

If these pictures astound you as they did me, you can view the entire collection of Ms. Alpert’s amazing photo series online here, or at New York’s Citigroup Building (153 E. 53rd St.) through January 31, 2013.

 

Sarah, The Healthy Home Economist

Picture Credit

 

 
 
 

The Healthy Home Economist by E-mail





{ 54 comments… read them below or add one }

An Organic Wife via Facebook November 26, 2012 at 11:06 am

“The freakish uniformity of each Oreo cookie to all others that ever existed lulls the consumer into a complacent and dazed shopping routine that requires neither thought nor examination to execute.” – Love that!!

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Hanna McCown via Facebook November 26, 2012 at 11:38 am

I love the writing too. It is what I feel but have trouble expressing.

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Linda November 26, 2012 at 12:13 pm

Yes! Me too. This is what I want to say but can’t find the words! Love this! Thanks once again Sarah!

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Rebecca November 26, 2012 at 12:01 pm

For those of us who believe God is our creator, this just demonstrates one of His attributes–orderliness. Thanks for sharing this info!

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Jesse November 26, 2012 at 12:15 pm

Yes :-)

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Amy November 26, 2012 at 12:40 pm

Yes Rebecca, I totally agree. That is what I was logging on to say myself. God is not chaotic, but rather highly organized. Everything He does is well planned and thoughtful.

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Sarah Beth November 26, 2012 at 2:00 pm

As a chemical engineer I can look at nature VS what we make as engineers and can agree that God is our creator.

Pop Tarts under magnification look YUCK. Hurrah for whole foods. Thanks for sharing.

Wouldn’t a home made pop tart require some nutritious flour, high quality butter, and pureed fruit all baked together?

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Andrea November 26, 2012 at 2:40 pm

Exactly, Rebecca…nature tends toward entropy, but an Intelligent Mind has engineered incredibly precise and beautiful molecular designs…no accident for sure!

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Lisa Buchanan November 26, 2012 at 3:01 pm

YES! Thank you!

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Rebecca Pitre November 26, 2012 at 6:37 pm

Hey Rebecca!
After reading this article, I immediately had the same thought as you, and posted as such. How funny to now look through the comments and see someone with the same name and the same thought!!

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Renee N. November 26, 2012 at 6:39 pm

I had this exact thought!! Glory be to God!

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Liz November 26, 2012 at 9:14 pm

Amen! Glory to God who provides in abundance in His creation all that we need to sustain good health.

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Noel McNeil December 2, 2012 at 8:41 pm

Amen!
Noel McNeil\’s last post: Of Guts and Diapers

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Dawn @ peelingbacktheonionlayers.com November 26, 2012 at 12:02 pm

Disturbing. I can’t believe people still eat those things.
Dawn @ peelingbacktheonionlayers.com\’s last post: Is a Grain-Free Diet Right For You?

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Tina November 26, 2012 at 12:02 pm

A picture IS worth a thousand words! Thanks for sharing those beautiful images.

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Sharon November 26, 2012 at 12:06 pm

Awesome! My 7 year-old only went gaga only over the sprinkles :) . All of the other fake food was clearly inferior.

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Lisa November 26, 2012 at 12:25 pm

Very nice post and definitely some additional food for thought (all puns intended). But I did look at the rest of pictures in Caren Alpert’s gallery and while I thought the natural foods had a beauty to them that the processed did not, not all of the natural foods showed the same kind of uniformity that the pineapple leaf & almond did. The cauliflower looks like a crevasse in a glacier…lol.

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Julie Gerasimenko via Facebook November 26, 2012 at 1:46 pm

The whole thing just makes so much sense! Processed foods are full of lies! Looks and taste can be deceiving!

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Anita November 26, 2012 at 1:50 pm

Oh, I’m disappointed! I thought Sarah was going to give us a homemade recipe for “poptarts!” I love them, but don’t eat them anymore. =(

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Rebecca F November 27, 2012 at 2:02 pm

Anita,
I was thinking the same thing. We watched how fig cookies were made (Paul Neuman kind) and the kids were grossed out by it. Me too. I was amazed at how much HFS was added to the organic cookies.

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Jen November 28, 2012 at 2:00 am

Check out the Heavenly Homemaker blog. Whe has a pretty good homemade pop tart recipe.

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Cassie Banks Jett via Facebook November 26, 2012 at 2:49 pm

That sure is an eye opener (no pn intended)!!! YUCK..so glad I don’t eat junk like that!

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Bethany Zacek via Facebook November 26, 2012 at 3:00 pm

eww

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Linda November 26, 2012 at 3:05 pm

Those pics are fascinating. You can see the beauty of real food and the ugliness of the fake.

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tereza November 26, 2012 at 4:59 pm

You caught me by the title. I thought you had found some pop tarts that you approved of and was horrified. :) I am glad to have read the article. I am going to show it to my kids. TFS.
tereza\’s last post: Learning Log of October 2012

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marybeth November 26, 2012 at 5:07 pm

Boy am I glad I didn’t even know what a poptart was until I saw the picture. Never had one in my life and glad for it! Lol

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Rebecca Pitre November 26, 2012 at 6:30 pm

I have always known that God is orderly. Now the microscope shows us proof. Even the food he has made for us has order.

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Emily @ ButterBeliever November 26, 2012 at 8:55 pm

Drat. I got really excited because I thought this was going to be a recipe for an HHE-approved Pop-Tart! ;)

But, these images are fascinating. Glad you shared them, Sarah.
Emily @ ButterBeliever\’s last post: Sunday School Blog Carnival 11/18/12

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Beth November 26, 2012 at 9:28 pm

Me, too! Double drat. As a closet ex-pop-tart eater (shhhh! don’t tell anyone), I think this calls for some sort of recipe contest to create a lusciously lovely, splendidly symmetrical, tantalizingly traditional, modern makeover of a pop-tart!

Is anyone up for the challenge? I bet someone could be a featured post here if you came up with a good lard, sprouted flour, whole fruit, honey, maple redux creation! The frosting could even be optional.

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Bree November 26, 2012 at 11:05 pm

Scary! Have you found a healthy version that you like?
Bree\’s last post: Greek Spinach Chop Salad & An Ode to the Terrible Twos…

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Sally H. November 26, 2012 at 11:37 pm

Did anyone else see the photo of the Shrimp Tale? Those have got to be FEATHERS! Weird!

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Alison Harvey via Facebook November 27, 2012 at 12:46 am

Microscopic, yes, but it’s not the chemical structure of these foods we’re looking at in these photos. I think most everything you say Sarah makes a great deal of sense but I don’t know that these photos are necessarily telling you what you want them to be telling you …

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MaryLynn November 28, 2012 at 8:07 pm

Agreed with Allison, here… If you took any food and put it in a blender, or even chewed it, or mixed it with something else, it would no longer look like this. The raisin looks pretty icky and it’s one substance. The vitamin C looks pretty creepy, too. The Oreo actually kind of looks pretty. The point I’m trying to make is, I think that almond blended with raw cream and maple syrup would probably look equally weird. The substances that look weird are combinations of things, for the most part, natural or not. And, as Allison said, this is just the physical appearance of the outside of a slice or piece of something. Smash it and it won’t look so pretty, but will that make it unwholesome?

I don’t personally eat Pop-tarts, and I get my food locally and from farmers I know, but I think using this as an argument makes our side look like they missed the boat.

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MaryLynn November 28, 2012 at 8:09 pm

That should have read “Alison,” not “Allison.” Sorry :)

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tina November 27, 2012 at 12:47 am

When I saw the picture of the pop-tart, I was thinking that’s gross but I wonder what an unprocessed food looked like and then you showed pictures of a pineapple leaf and almond. Wow. Mother nature is perfect.

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Christine J November 27, 2012 at 3:23 pm

My son who is 6 asked what the poptart photo was. After telling him he just said,”Eww”.

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Rob November 30, 2012 at 1:44 pm

Unfortunately you are comparing pictures of food that had to be prepared verses food that is a single ingredient. What would a picture look like of unprocessed food, with multiple ingredients look like? Probably the same as the processed food. Pineapples and almonds are single ingredients, hence the perfect uniformity. Mix those two into some sort of pineapple/almond paste, and it wouldn’t look so uniform under a microscope.

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Vicky December 2, 2012 at 6:33 pm

Great article! I have never bought pop tarts and have never eaten them. They look terrible anyway, I could never see the attraction!

Doesn’t the pineapple leaf look wonderful under the microscope!

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Tamara Ward via Facebook December 2, 2012 at 7:40 pm

Captions from the artist’s gallery show the foods at varying magnifications, but none of them at 30,000x’s or anywhere near it.

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Brandee December 2, 2012 at 7:45 pm

I’m wondering what the magnified photos of GMO foods would like verses the natural ones? Would be interesting to see if they vary or if they are all the same because of the alterations. I would guess that the symmetry may be off too. Would love to see some comparisons!

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thehealthyhomeeconomist via Facebook December 2, 2012 at 7:45 pm

A scanning electron microscope uses a beam of electrons to show magnification up to 30,000X actual size. It was Ms. Alpert’s artistic discretion to figure out how deep to go to achieve the artistic view of the specific food she was photographing in any given situation.

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Monique C. Melara via Facebook December 2, 2012 at 7:59 pm

From the few that I saw, it seems like she was comparing apples and oranges. Yes, processed foods are bad, but I’d love to see them compared to their healthy food, properly prepared counterparts.

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Matt LaRoche via Facebook December 2, 2012 at 8:28 pm

everything looks nasty under one of those scopes, lets just stick to facts and not scare tactics.

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Kelly Kindig via Facebook December 2, 2012 at 8:39 pm

Can’t wait to show my kids

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Kelly Tillotson via Facebook December 2, 2012 at 8:50 pm

yuck! once in a blue moon i buy these for my boys {they were 16 cents with a coupon…..} we havent fully transitioned off processed food, but this for sure grosses me out! id like to see a pic like that of sprouted bread or something, just for comparison

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Eileen Schafer Bader via Facebook December 2, 2012 at 10:07 pm

I think it is so depressing that harful, processed food can be so cheap (16 cents!) which makes it so hard to resist the temptation. When healthy food is so expensive! Why can’t the government subsidize healthy food?!

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thehealthyhomeeconomist via Facebook December 2, 2012 at 10:18 pm

@Matt did you look at the pictures? The whole foods look beautiful under the electron microscope.

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thehealthyhomeeconomist via Facebook December 2, 2012 at 10:18 pm

My favorite was the pineapple. Absolutely beautiful photography.

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Joseph Bianculli via Facebook December 2, 2012 at 10:36 pm

I think this is a fantastic idea. It parallels a reductionist perspective with a wholistic one and in the end we’re left with a beautiful work of art.

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Matt LaRoche via Facebook December 3, 2012 at 5:10 am

beauty is in the eye of the beholder.

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Christy Saffold Freeman via Facebook December 3, 2012 at 10:36 am

My first thought when I saw the poptarts was, “Ok, but show me what unprocessed food looks like.” And then you did! Wow! What strikes me is the obvious design in the untouched food. There SO is a GOD!!! Wow!

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Blanca Villanueva Perez via Facebook December 3, 2012 at 5:52 pm

Gross…yet cool. Does make u think about putting that junk into ur body.

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Cheryl White Arvidson via Facebook December 3, 2012 at 11:30 pm

The pop-tart is so-o-o gross! Yes Christy, you are right on

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Kevin February 13, 2013 at 10:17 am

Well this is just ridiculous, great way of using science to baffle and deceive. Go have a look at charcoal and Tofu under a SEM, one is a delicious meat alternative, the other a very poisonous carcinogen. But if this article where true, then tofu is poison, and Charcoal is oh so healthy.
Anyone with even a basic understanding of how a digestive system works will know everything in this article is rubbish.
Eat healthy or don’t. It’s your choice, but don’t pervert science to support your political ideologies.

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