Beware the New KerryGold Butter

by Sarah Healthy LivingComments: 335

I wrote a post awhile back about how you should Trust People, Not Brands.

Today’s post illustrates yet another example of why this is true ….

Check out the picture above.  It’s a photo of Kerrygold Butter from the supermarket. Kerrygold, without question, is probably one of the best store butters you can buy.  I myself have been using it for years for cooking.

The milk is from grassfed cows and even though the cream used to make Kerrygold Butter is pasteurized, it is the best choice available to most folks who do not have access to raw butter from a small farm or who simply don’t want to use their precious raw butter for cooking.

I also know that many of you out there use Kerrygold too.  I conducted a Butter Poll on this blog back in the Spring 2011 and by far the most used butter (out of 1,500 or so total votes) was Kerrygold which received way more votes than even Organic Valley butter.

So what’s the problem?

My husband brought home the “new” Kerrygold butter the other day.  On the surface, it looked fine. Nowhere on the outside of the package was there any indication that there was a problem with this butter.  Here’s what it looks like:


I got suspicious seeing the “new” label however.  There’s nothing “new” about butter.   That’s what I like about it after all!

Another tip-off that there was a problem lurking was the proclamation on the label that this “New Kerrygold” was “naturally softer”.

When I first saw the “naturally softer” words, I thought that meant that the butter was whipped and hence more spreadable.  I don’t know about you, but I don’t want air whipped into my butter. This is a surefire way to get less product and get charged the same price for the privilege if you know what I mean.

I made a mental note to tell my husband not to buy this butter again because it was whipped and not as good a value.

But then, it got way worse ….

I took off the lid to the new Kerrygold package and saw the following words:

I had become a victim of the Big Fast One!

Kerrygold is stealthily selling LOWFAT butter and guess what?  You get to pay the same price for the cheaper quality!

NOWHERE on the outside of the label did it say that the butter was lowfat.  The ingedients said simply: pasteurized cream and salt.

I daresay that this marketing ploy will be fooling a lot of folks who desire to buy full fat butter but will unknowingly be buying lowfat.

I have become so tuned in to labeling tricks and manufacturer games over the years when it comes to product packaging that I check all the time what I buy even if I’ve been buying it for years as is the case with Kerrygold.

But how many people really do this?

You NEED to be doing this!   Manufacturers are changing ingredients and packaging all the time with the primary intention of increasing product sales and profitability at the expense of your health and the health of your wallet!

Reducing the fat content in its butter will skyrocket profits for Kerrygold as they will make the same per unit for the butter and yet be able to sell the skimmed cream to other companies to make ice cream or whatnot thereby increasing revenue substantially.

If you buy Kerrygold, I’m not telling you to stop buying it.  I’m only telling you to beware of this new packaging nonsense and be sure what you buy is what you intend:  full fat butter!

By the way, if you are wondering why I love full fat butter, you might want to educate yourself on the lowfat scam by clicking here.

As for me, I will be returning this product to the store for a full refund.  It is falsely advertised after all.  I had no way of knowing it was a lowfat product until I opened it.


I just received this email from Kerrygold.  For the record, I find it very hard to believe that my little blog brought this packaging error to their attention.  Do they have NO ONE on the production line in charge of quality control?  This was not a difficult problem to identify.   Could we have a bit of spin going on here?  Perhaps so.  I am still returning my Kerrygold tub and sticking with the foil packages.

Dear Sarah,
Your blog has brought to our attention a packaging error of which we were unaware. While Kerrygold does sell a Reduced Fat & Sodium Butter the pack you show on your blog is 100% full fat butter which has been packed with the incorrect inner seal. There is no deliberate intent on our part to mislead our valued consumers or to misrepresent our product although we regret the confusion this is clearly creating.
We are working to identify how much product has been released into the market with the incorrect packaging so that we can replace it as soon as possible. In the meantime we would appreciate your assistance in clarifying the misunderstanding to your readers. We would love to provide further clarity — our email is — and we are happy to answer any specific questions you and your readers may have in relation to the product.

With thanks & regards,

The Kerrygold Team



Comments (335)

  • Tara

    Hi, interesting article. I thought you might like to know that grass fed cows – at certain times of the year – produce a type of fat that is higher in polyunsaturated (less saturated) and I assume this is what the “spreadable” butter is all about. Kerrygold probably takes this butter and puts it in the special package. It is less expensive to purchase Kerrygold butter in the foil-wrapped bricks instead of the tubs unless you really want the butter which is softer and higher in polyunsaturates. In general, Kerrygold is usually higher overall in polyunsaturates than Organic Valley and you can tell by taking them out of the refrigerator and seeing which one is softer.

    April 23rd, 2016 1:06 pm Reply
  • Jodie

    I appreciated that you included the comment from Kerry Gold. It should also be noted that grass-fed butter will naturally be lower in fat than fat coming from grain-fed cows. It is however, higher in nutritional value. Thanks for your post though. It is good to be aware. I welcome the day that we will have raw dairy readily available.

    March 19th, 2016 10:57 am Reply
  • Scott

    Great blog, Any idea why we can’t find Presidents Butter for sale. Amazon has had it listed as currently unavailable for so long we just don’t know where to go to find it. Any help would be great. Thanks

    August 1st, 2015 3:56 pm Reply
    • Ruadrai

      President butter is in Sainsbury Ely, but this could be miles away from you!

      August 29th, 2015 7:15 pm Reply
  • Justin Roy Olson

    So not only is it 2 percent GMO but now this that I forgot about too?

    I switched back and forth between KerryGold and Organic Valley Pasture Butter. I finally went to Kalona cause theirs said grass fed but was negligent to realize and stop pastured is better or the same as grass fed so the deciding factor was where is said the Kalona brand uses Celtic Sea Salt and Organic Valley just says salt.

    I have went back to KerryGold It is dark yellow like no other brand and it so good tasting compared to the others I just really hope that the GMO’s don’t hurt me and they non organic labeling what do you think Sarah? I just feel like I cannot trust them but it IS such a GREAT product!!

    April 29th, 2015 6:47 pm Reply
    • Sarah TheHealthyHomeEconomist

      I don’t use Kerry Gold anymore … :( Am using Finlandia butter now.

      April 30th, 2015 8:16 am Reply
      • SavoringTraditions

        I just bought some Finlandia butter at the store because they didn’t have any Kerrygold. It’s delicious but I am having a hard time finding any info online about whether the cows are grass fed. I assume they must be if you’re choosing to eat it? It’s also less expensive than Kerrygold here which is nice.

        July 6th, 2015 5:20 pm Reply
        • Sarah TheHealthyHomeEconomist

          When I contacted the company, they told me grassfed and no GMOs.

          July 6th, 2015 6:09 pm Reply
    • JC

      You’re fine. Live more worry less. Just remember no milk cows are grass-fed 100 percent of the time. Their feed is supplemented during milking to keep their energy levels up and sustain their weight.

      June 8th, 2015 10:36 am Reply
  • Random

    You need to check your own grammar dude.

    March 20th, 2015 10:02 pm Reply
  • Rosemary Mullally

    Thank you.

    December 28th, 2014 12:10 pm Reply
  • subosa

    I have a foil pkg of KerryGold butter with the printing BB 08/07/2015.
    I’m guessing that is a Best Before date. Would that be August 7 or July 8, 2015?
    When would that butter have been manufactured?

    December 10th, 2014 1:38 pm Reply
  • subrosa

    What is the lead time from when butter is made before it reaches the shelves in the USA? Is there a code or date stamp on the package? If I knew when the summer butter hit the shelves I could stock up ad avoid buying winter butter when the cows are fed a higher grain diet.

    December 10th, 2014 3:04 am Reply
  • Oleksiy Rashevsky

    Just for comparison I highly recommend to try polish butter which you can find in larger Sainsburys on the speciality food shelves. It’s packed in the blue foil wrap with “Maslo Polskie” on the top which simply means polish butter. This butter tastes like butter produced in my home country Ukraine. I really wonder why butter in the UK tastes so much different.

    October 31st, 2014 4:19 am Reply
    • Alan George Barstow

      I am an Englishman now residing in Sweden. I shall try your suggestion regarding Polish butter. For years ,when I lived in England, I bought and enjoyed Kerrygold. I have also eaten delicious butter from England, Ireland, Denmark, France and Germany and all are very similar.

      Unfortunately I cannot stand Swedish butter since it smells and tastes rancid, even when fresh! All brands of Swedish smör (butter) are the same. I have to buy German butter from LIDL, or travel to Denmark and buy Danish butter. Does anyone know why Swedish butter is so disgusting?

      November 1st, 2014 8:52 am Reply
      • Susanne

        I’ve been in Norway in 2012 and my friend bought a particular brand of Norwegian butter in block form and its golden color and taste far surpassed Kerrygold. Have no idea what’s in Swedish butter.

        November 2nd, 2014 9:50 am Reply
    • ludmila

      The UK or new Zealand COWS ARE GRASS FED YEAR AROUND.

      February 1st, 2015 8:50 pm Reply
  • Sharon

    I buy KerryGold and prefer it to any other butter purchased in the US. I don’t fry a lot of food and have noticed, when I do fry, it stays the color you start with and doesn’t turn brown like other butters. I will continue to use it. I buy the block of butter. Thank you for the article on their new tub butter.

    October 1st, 2014 8:30 am Reply
  • Nathan

    WRT your comment about having air whipped into the butter: European butter is sold by weight (250 grams, in this case), not volume, so you would be getting the exact same amount of a given product. Having said that, I’m totally against all this low-fat butter nonsense.

    July 17th, 2014 4:27 pm Reply
  • Susanne

    I buy Kerry Gold in the blocks and I shop Costco and I see NO tubs of the “new” Kerry Gold at my store.

    July 14th, 2014 2:21 am Reply
    • Sarah TheHealthyHomeEconomist


      July 14th, 2014 9:42 am Reply
  • Beverly

    Yeah well, miss label? Your’s is the regular inside and not low fat and sodium? Ok. How about the outside “new”. Still no where on the outside says low fat and sodium inside.

    Kerrygold, it’s your turn

    June 23rd, 2014 1:47 pm Reply
    • Emily Cohen

      Beverly, did you read their email to Sarah?

      November 9th, 2014 9:32 am Reply
  • Been here and there

    I’m late to this party and confess to not reading all the comments. There may be some folks from the UK commenting on this. I returned to the USA in 2013 after spending three years in England. There, Kerrygold is, in fact, nearly the cheapest butter at the Tesco. Someone offered that you couldn’t pasture cows year-round because of the weather, but Ireland never gets that cold in the winter because of the Gulf Stream. The reason British farmers keep cows off the fields in the winter is because the ground is too wet and the cows tear the pasture to pieces (again, monoculture at work–farmers who use multiple grasses build fields that support the cows even when wet).

    Once back to the states I began looking for Kerrygold, and can’t find anything like it over here. The stuff discussed here is all Kerrygold USA, and I will be blunt: they think they are marketing to rubes, people who will eat any dross. Kerrygold USA products are overpriced and not comparable to what I found in the UK.

    This is part of an overall trend I have noticed. Americans eat terribly compared to Europeans. I lived there in total for over six years, and there is no comparison between the quality of our foods. At the pubs we laughed at how much water comes out of our “bacon,” something you would never get from British bacon. I could go on for pages. Yes, there is plenty of garbage in European markets and groceries, but if you want to eat real food, minimally processed, it is everywhere and at a reasonable cost compared to what is here in the USA.

    After spending a lot of time working this from different angles, I finally understand the “buy local” emphasis. It’s the only way to really have any way of knowing what’s in your food. It takes so much work here, where in Europe I only visit the butcher to get everything pasture-raised.

    May 15th, 2014 11:45 am Reply
    • pburg

      I can’t attest to prices in the UK, but in Ireland itself kerrygold is the most expensive butter to buy in the stores (at least the stores I checked: Aldie and Dunnes.) They also sold generic butter that was cheaper and just as yellow. Wish we had those options here in the US.

      June 2nd, 2014 11:49 am Reply
    • Sylvia Hebden

      No water in British Bacon? Sorry, but you are wrong. Sainsbury’s sell a low salt bacon which has become impossible to fry-there is so much water in it. Water and white gunge ooze out, and any fat already in the pan just spits & splatters all over. I have bought bacon from Waitrose which also oozes water & white gunge. The only bacon “as it used to be” is dry-cure. By the way, since Sainsbury’s began to sell it, we have bought Oscar Mayer bacon (which we discovered in Florida), because it tastes like “bacon used to taste”. Then a problem began; slices were so thin you couldn’t separate them. I wrote to Sainsbury’s about this, and the slices do seem to be a bit thicker – comparatively! Since I can’t find any other low-salt bacon, I now buy only the Oscar Mayer and dry-cure bacon. I want fried bacon – not poached!

      July 11th, 2014 12:24 pm Reply
    • JC

      You do know that all milk cows are given supplemental feed (Oats, Corn, Barley, etc) during milking so they retain their weight and energy levels?

      June 8th, 2015 10:33 am Reply
  • Anonymous

    Here’s an article with links to other companies for butter:

    March 23rd, 2014 8:22 pm Reply
  • EIT

    As a consulting engineer I can tell you that mistakes happen, and in hindsight, the mistakes, often look really stupid. But c’est la vie!

    March 9th, 2014 10:40 am Reply
  • nathan m

    I also doubt the cows are 100% grass or pasture grazed, that’s just not possible given the cold Irish climate. My recommendation is ANCHOR BUTTER from New Zealand, the color and taste is as you’d expect from the authentic real butter. Although it doesn’t say so on the pack, the cows are fed grass year round, they even sleep outside under the stars! I know Whole Foods Markets in CA carry it, some stores in Chicago like Treasure Island. It’s also available on-line at

    December 18th, 2013 1:54 pm Reply
    • Sylvia Hebden

      I stopped buying Anchor Butter (which was my favourite) years ago after reading that the DDT used to spray crops (now a banned substance) remained in the grass which fed the cows, and remained in the milk which was made into butter & cream. It said that DDT took decades to disappear, and there was a build-up from grass-to cows-to by-products.

      July 11th, 2014 12:31 pm Reply
      • Aaron Lucas

        DDT was used in many countries including the UK and USA but it was banned decades ago. NZ banned its use on farmland in 1970. DDT is classified as “moderately toxic” by the United States National Toxicology Program (NTP)[63] and “moderately hazardous” by the World Health Organization (WHO), based on the rat oral LD50 of 113 mg/kg.[64] DDT has on rare occasions been administered orally as a treatment for barbiturate poisoning. Giant NZ dairy company Fonterra tests scrupulously and will not take milk from a farm that has 1mg/1litre of milk. Millions of NZer drink nothing but NZ milk and eat NZ cheese and NZ Ice Cream, and survive. To single out NZ from all the other countries that also used DDT is ridiculous.

        November 22nd, 2014 3:47 am Reply
    • Mags

      Cows in Ireland are grass fed all year round. This became obvious in 2010 when we had the coldest winter ever and cows had to be kept inside. There was no food available and irish farmers had to buy feed from the UK, the reason being it is not normal practice. Oh ya we have stars here too;)

      July 29th, 2014 9:15 am Reply
    • Sylvia Hebden

      I always used to buy Anchor butter until I read an article many years ago about DDT (now a banned product). DDT doesn’t disperse but remains in the grass & earth for many years. Animals eat the grass, ingesting the DDT which remains in the flesh and milk and builds up as time goes on. DDT was used in New Zealand (the article stated) long after it was banned here in the UK. In fact, I read in a newspaper not many years ago that Anchor butter still showed traces of DDT.

      January 31st, 2015 12:38 pm Reply
  • Paul M

    I had a feeling something was up with Kerrygold butter when they changed their packaging. Now I know they changed more than just the packaging.

    I’ve never tried it but recently I’ve noticed President butter is available at my local Walmart superstore (of all places). By what I’ve gathered, it’s real full fat butter that’s supposedly made from grass-fed cows on dairy farms located in Normandy, France, which is located on the southern Mediterranean coast where lush grassy fields are abundant nearly year round, much like that in Ireland where Kerrygold butter is made.

    Also, President butter is cultured, Kerrygold butter is not. I like cultured butter more anyway because it can be made more flavorful than uncultured butter without the need to add salt. And, because It uses fermented cream, it’s even more healthful by containing beneficial probiotic bacteria.

    I’m definitely going to try President butter next time around.

    November 17th, 2013 7:29 pm Reply
    • Paul

      Correction: Normandy is located on the northern coast of France. Sorry about the geographic brain fart.

      November 17th, 2013 8:06 pm Reply
    • Susanne

      Don’t they teach geography in the schools anymore? Or are you are recent grad of the public school systems here in the US? Normandy is NOT on the southern Mediterranean coast of France. It is located in the NW coast of France, across from the UK separated by the English Channel. Get out a world atlas and look! Oh, how entertaining this thread has been over the years.

      September 13th, 2014 3:42 pm Reply
    • Susan

      I use President butter almost exclusively, because my local Meijer (big box northern chain) doesn’t carry Kerrygold at all. Our local WalMart *does* have Kerrygold, and I bought some to compare it to President. I prefer President.

      November 5th, 2014 7:38 pm Reply
      • Kristi

        Good grief! Why so many replies like this from you? This is a such a wonderful, civilized thread. I’m enjoying great comments and learning a lot, but then get an unpleasant and shocking slap to the face with every one of your comments.

        May 12th, 2016 8:57 am Reply
  • Tiffany

    I can’t get raw dairy where I live and it’s very hard to find 100% grass fed butter. The best I can get here is organic butter which is mostly grass fed but also supplemented with organic grains. However, I can go to the States (Bellingham, WA) to get Kerrygold butter. Will Kerrygold butter be better than the one I have now? I’ve heard that Kerrygold cannot guarantee that their grain feed in GMO free but I avoid all GMOs so is it still a good choice?

    October 21st, 2013 1:02 am Reply
    • sophiemiaou

      Right off the KerryGold website:

      “The Irish Dairy Board and Kerrygold work closely with farmers to ensure the highest standards for our ingredients. GM is a relatively new issue in an Irish context. We are taking an active role in exploring the potential and challenges around using GM free grain in the Irish dairy industry. Supplementary feeds are important for the health of the animals. Some of these will contain soy and corn. At present, the Irish Dairy Board cannot guarantee that grain supplements used by farmers will all be GM free.

      We can confirm that Kerrygold butter and cheese do not contain GM ingredients.”

      Illogical contradiction, here, no? That’s because they are playing with words: GMO’s aren’t used in the MAKING of their cheeses and butters, they mean, as the primary things used in the processing – cream, salt, some “natural herbs and ingredients” (quite vague there too. Could be MSG like everyone else, as there is no regulation for the word “natural” in Ireland either.) BUT they are saying it could be in the feed of the cows, therefore, in the milk, BEFORE they transform said milk into butter or cheese. Especially since they supplement the cows after calfing, just before the summer grazing/butter-making season!

      I think organic butter and cheese, even if made from pasteurized cream, is safer to choose to avoid the GMO’s….

      November 3rd, 2013 2:51 pm Reply
  • kelly

    Great food sleuthing, Sarah!

    August 8th, 2013 1:48 pm Reply
  • Barrett

    ps in advance no time to read all 279 posts first…

    I feel the same way about labeling etc, but I feel you might have jumped to conclusion and left out some details at least for me.
    What about simply looking at the weight of the package ?
    Then look at the ingredients to look for fillers of some type or any other weird junk in there and then finally look at the grams fat per tablespoon or Xgrams fat per xgrams product and should be right about 14g.
    With all that said I tend to not think conspiracy here and just some dodo loaded the wrong package seals in their machinery.

    August 1st, 2013 11:57 am Reply
  • John

    I have stopped using Kerrygold quite a while ago. Why use a product that has to be shipped in refrigeration containers across the ocean? By the time it arrives in the store it is everything but fresh. In fact I am quite dubious about how this shipping process is actually done, because one thing is for sure they do NOT use next day air to ship their product to the US. Using shipping containers takes weeks if not even month before the product hits the shelf… No thank you…..
    I buy locally produced hand made Amish roll butter for less than 1/4 the price of Kerrygold, It is fresh, from Amish farmers that use NO chemicals or pharmaceuticals and the cows are fed on grass pasture WITHOUT any corn or other grain unlike Kerrygold. And the taste? Vastly superior to Kerrygold… Its fresh, real fresh and the difference is like night and day. Amish roll butter tastes just as I remember the butter tasted when we used to make it our self when I grew up in Europe.

    July 22nd, 2013 3:25 pm Reply
    • Susanne

      John, what if you live 1000’s of miles away in the states from ANY Amish farmers? I grew up in Eastern PA and the novelty people have over the Amish is getting old. Buy there products, by all means. I do feel they are superior but leave them alone. They’ve always wanted to be left alone (unless they are running a puppy mill. A LOT of the Amish do that). You don’t say, the sweet, gentle Amish do that? Oh yes they do. One was not too far (30 miles S of where I lived, between my town and Philadelphia).

      September 13th, 2014 3:57 pm Reply
    • Susan

      Where can you find Amish butter??? I live in SW Michigan.

      July 27th, 2016 7:31 pm Reply
  • Mauraine

    Hi. I am very concerned with getting which has not been interfered with. I have decided to be satisfied with Kerrygold. Enen with the softener, i think its superior.

    July 19th, 2013 12:03 pm Reply
    • Sarah, The Healthy Home Economist

      The Kerrygold traditional style brick butter is fine. I have it in my fridge right now. The soft tub style is questionable and I won’t use it.

      July 19th, 2013 12:22 pm Reply
      • Judy

        So Sarah I just read the last comment here from sophiemiaou November 3, 2013 at 2:51 pm – can you update us on the GMO issues – is there one?

        November 3rd, 2013 5:38 pm Reply
        • ImJustIce

          Kerrygold butter is fine in the brick form. Ingredients: Cream

          There certainly are alternatives out there. Your best bet, go to your local dairy farm and purchase butter from their grass fed herd. There are several here in the Socialist Republic of California, sorry – couldn’t help myself, and you are better off by supporting the local economy as well.

          My two cents…

          June 27th, 2015 8:30 pm Reply
  • Anna D

    I wonder if the extra softness and spreadability of the new range is the sign of it being homogenised.

    July 19th, 2013 10:54 am Reply
  • AnnaD

    I live in London, UK and get this butter regularly, lately I noticed they changed the label to this: Creamy, Pure Irish Butter, just naturally softer. I did notice also that the butter even when taken straight out of the fridge is very easely spreadable unlike before or any other butter. I wonder what makes it softer,though.

    As well there was a discussion on facebook WAPF UK page about butter and someone mentioned that they emailed Kerrygold regarding GMO feed for their cows and Kerrygold emailed back saying that their cows are mainly grassfed and they do supplement when needed with feed and they cannot guarantee that that feed is GMO free. That got me worried a lot, and I am now considering switching to some other butter altough I really love Kerrygold. What are your thought about it?

    July 7th, 2013 2:24 pm Reply
    • Kira

      I’ve seen info on other blogs stating that 97% of the product is from grass-fed cows. 3% is not, which is where the GMOs would come into play.

      May 3rd, 2014 12:13 pm Reply
    • Nathan

      According to their website, it’s softer because they heat it gently, and then cool it down again.

      July 17th, 2014 4:30 pm Reply
      • Sarah TheHealthyHomeEconomist

        That’s never worked to permanently soften real butter I’ve made in my kitchen before.

        July 17th, 2014 5:48 pm Reply
  • bill

    looks more Luke a simple grammar error to me. it say 25% less fat than other butters. grass fed butter will have less fat than corn fed butters.

    May 18th, 2013 8:44 am Reply
    • subrosa

      If you were buying milk that would make sense but butter is made from the butterfat portion of milk. Fat is fat. Some breeds of cows have a high percentage of butterfat in their milk than others (Jersey vs Holstein).

      July 18th, 2013 2:30 pm Reply
  • Carmina

    Would the unsalted Kerrygold butter be good to use to make butter oil/ghee. The area in which I live has no local dairies that I’m currently aware of that will sell raw(real) milk or cream. Also in no packaging whatsoever does it say if the butter has been low temp pasteurized as you’ve required if you’re unable to locate raw unsalted butter.

    May 7th, 2013 8:12 pm Reply
  • Susan W

    My Trader Joes’s still carries the gold solid bars and I’m still going to purchase it. No sight of the “new” Kerry Gold Butter, although Whole Foods carries it. I don’t shop Whole Foods.

    April 15th, 2013 1:35 pm Reply
  • Carlos

    Thanks for the wise words.
    I would also ask – What have they done to the taste of this butter? It’s gone. It does not taste like butter anymore. They managed to destroy the last good real butter tjhat was left in this country.
    I stopped buy this new rubbish as soon as it was released. The other day I tried again in the hope that they had realised their mistake and had put things right by going back to the Good Old Real Butter…but there’s been no changes.
    Dear Kerrygold – I won’t have you in my fridge anylonger. RIP

    April 14th, 2013 12:55 pm Reply
  • Marion

    I have noticed all the changes, and have bought some of the half price ones too. This week I bought some slightly reduced because they were disfigurement in melt down. They seem to be softer than than the other block brands. But I still buy because they still seem to be the best offered.

    February 28th, 2013 4:06 am Reply
  • What?

    Just so you know, kerrygold uses summermilk for their softer butter, they don’t take the fat out or alter the butter in anyway, the process is all natural. Would you hesitate to buy an apple harvested in Oct vs July? This is silly. Still, higher fat, no salt, is the best option, but clearly you can’t please everyone, and a company like KG can’t win can they? One of the few companies out there trying to do something right and people bitch bitch bitch.

    February 21st, 2013 8:06 am Reply
  • What?

    The KG rep said what they said to clearly keep a nutter from overreacting anymore than they did. The package doesn’t saw lowfat or low sodium at all, because it’s not, the inner seal does not say the butter is lowfat or low sodium either. It say it has lower fat and lower sodium compared to regular butter. Kerrygold in the first place, is not regular butter, theres a reason they have and will continue to make claims they are better than regular butter. It’s not because they look the fat out! And if you’re so damn worried about butter you should be buying unsalted anyway!

    February 21st, 2013 8:00 am Reply
  • Susan

    I still buy my Kerrygold butter in bars at Trader Joe’s and Costco. Haven’t seen the tubs yet. But I HAVE noticed the notation on the bars where it used to have the demarcation of “IE” for “Ireland” since they are a European Union state replaced with a “FR” mostly likely “France” another EU state on the bars itself. Is Kerrygold getting their cream from France now? Also, the Kerrygold butter with the “FR” demarcation on the bars are much softer. Real butter at refrigerator temps are rock hard practically. At least if was when it had the “IE” demarcation on the bars.And when I was in Norway this past summer they had this butter that was even more golden than Kerrygold and it was even harder. Any comments?

    January 28th, 2013 3:49 pm Reply
  • Mrs Ergül

    I love how aware you are of the products you buy. I know so many who don’t. If you don’t take charge of your own health, the big boys certainly won’t too! Many people are willingly falling into these big corporation games day in day out.

    January 25th, 2013 1:59 am Reply
  • Chris

    I stopped using Kerrygold spreadable because they started putting olive oil in it and it tasted unpleasant and made me feel sick.

    January 15th, 2013 12:52 pm Reply
  • Tracy

    I buy KerryGold Butter however it has been brought to my attention that the grain that they feed their cows is not guaranteed to not contain GMO. I am seriously thinking about not purchasing their butter due to this. Was anyone else aware of this? Here’s where I found it:

    Your ‘final’ dairy products may be GM free but can you confirm that the grain/supplements fed to your cows are GM free?

    The Irish Dairy Board and Kerrygold work closely with farmers to ensure the highest standards for our ingredients. GM is a relatively new issue in an Irish context. We are taking an active role in exploring the potential and challenges around using GM free grain in the Irish dairy industry. Supplementary feeds are important for the health of the animals. Some of these will contain soy and corn. At present, the Irish Dairy Board cannot guarantee that grain supplements used by farmers will all be GM free.

    We can confirm that Kerrygold butter and cheese do not contain GM ingredients.

    January 10th, 2013 12:46 pm Reply
  • pam

    Just had a similar situation happen to me.
    Bought a product, as I, have done several times, from Swanson Vitmins, Fargo, ND.
    Its called “ORGANIC” Barley Grass Juice.
    Now, on the label it states “Malrodextrin”.
    This is a “Comples Carbohydrate / an Artifical Sweetner” Now, to me this is, no longer, a ORGANIC product.
    Also the ingredient “Barley Grass Juice” is in the section of “Other Ingredients” AND does not give the amt.

    January 6th, 2013 2:20 pm Reply
  • Ginnie

    Crap! I don’t have the inner seal, but I may well be a victim of their bogus-ness! Thank you for pointing this out
    LOVE your website.

    Ginnie, LMT

    December 26th, 2012 2:04 pm Reply
  • Christine Hueber

    I bought both recently, and the ingredients and fat content at 11g are the same.

    The inner label says the softer butter is from summer milk.

    The weight is the same and the price for the softer is less at Safeway.

    I prefer the texture and flavor of the stick of butter … I guess I’m eating seasonally … winter butter in the wintertime! ; )

    Enjoy your favorite butter,
    Christine Hueber

    December 13th, 2012 4:58 pm Reply
  • Vincent Grayem

    I think you need to go back and re-read what I wrote to Kerry Gold Duke after your done wiping the froth from your chin. *im just joking :)

    Go and take a look at the practices the food companies have been upto for the past 30/40 years.

    Im going to bow out of this thread now because I dont which to hi-jack it and make it into something else when its about butter, nor do I want to get into a rooster measuring contest with you.

    Ive included links, people can look at them and make an intelligent decision and form their own opinions. They can read through the thread and think for themselves.

    There are plenty of facts around if you choose to look into it. I’ll say it one last time “this is not the same butter as we have been buying for all these years”. Also I didnt say they adultereted the butter – you said that.

    If you look into it you may find that they marketed the earlier spreads as butter and later had to withdraw them as they were found to contain olive oil and so there claim of 100% butter was invalid. They have since re-labeled, at least in the region im in. (not the solid blocks but the spreadable varieties, an over sight or something more sinister Ill leave the readers of this forum to decide)

    You may think my lashing was silly, and your entiteled to your opinion. As I think your comments here are “naive” which is my opinion. As far as im concerned Im entitled to make a complaint if i dont agree or like something and im entitled to my opinions, and I think its a pity more people dont speak out against the corporations that are at the moment from what i see are treating us like battery ends.

    Ill also say, i bet you dont watch that link, and i bet you didnt take the time to analyse the others, cause i think your a troll, and your not really interested in whats going on your just interested in picking a fight on this forum, for whatever agenda. Just my opinion huh?

    December 2nd, 2012 5:56 pm Reply
    • Duke

      Vincent, again, you have to stop assuming that people don’t have any clue about trash being passed off as food just because they don’t agree with your methods. I critiqued the things you actually wrote in these comments; you’ve called me naive and a troll and claim I’m looking to start fights. You say I’m frothing (with anger) and then claim you’re joking. Based on what we’ve both actually written, it would seem you’re the one who’s angry and looking to start a fight.

      My whole point was that Sarah was making a big ado about nothing–that THIS company was not guilty of what she was insinuating in THIS case, yet you get from it that I just think all corporations are fine and dandy and I don’t believe they would EVER do ANYTHING to reduce the quality of the food we eat. Poor, naive, little me.

      You say you think I’m a troll. Trolls resort to name calling–have I done that with you? Trolls don’t add to the conversation, they only try to upset people. But Richard seemed to think I added quite a bit to the conversation. You say you think I’m not really interested in what’s going on. You’re wrong. Would buying the bulk of my food from farmers markets to get real and fresh food the past 15 years be enough to count as interested in your book? Or telling everyone I know about the dangers of GMOs and RBGH and toxic pesticides during that time? Reading countless articles by people involved in the real food movement? Or being asked to serve on the board of the only organic-only farmers market in town? Would any of that count as “interested” to you? You say I’m trying to pick a fight, “for whatever agenda”. Perhaps you think I’m an employee of Kerrygold sent to discredit you? I currently don’t work outside of the home and am about to be stay-at-home dad.

      Yes, it’s just your opinion, and it stinks.

      I addressed the fact that Sarah and most of the people commenting seemed to be acting like a mob (including you) afraid and bashing Kerrygold for something they didn’t seem to have done in this instance. In turn you called me names and proceeded to lecture me about the state of food today, insinuating that I didn’t know enough to comment here. It seems you just like to lecture everybody. I only hope our discourse gets the next people to come to this page to not irrationally freak out like so many others seemed to do.

      Anymore name-calling and lecturing by you will be ignored by me. I have done what I intended to do by commenting here–Richard let me know that.

      December 3rd, 2012 1:21 pm Reply
  • Vincent Grayem

    Listen Duke, with the greatest of respect – I dont want my food interfered with – end of.

    Im all for choice. Give people spreadable, give them whipped give them choice. But please give me the choice to keep buying what i been buying and dont tamper with my food. Thanks :)

    If your only just waking up to what is in fact going on, please feel free to do your research. This one will start you off.


    Now im certainly not saying that Kerry Gold are involved in any of these practises and im not interested making them look like much of anything lol. Im stating my opinion, and im saying I dont want my food tampered with.

    As for conspiracy theory…Im only interested in conspiracy fact, and also on the subject of choice, I choose not to have my head in the sand…..just saying.

    November 25th, 2012 4:12 pm Reply
    • Duke

      Vincent, I am certainly not “just waking up to what’s going on”. The fact that you would assume so, simply because I don’t agree with you giving a tongue-lashing to the employees of a company that has done nothing wrong, is just silly.

      Kerrygold didn’t take away your choice–they’re still making the same bricks of butter they’ve made all along. So you’re angry because the butter’s not hard anymore? There’s a guy earlier in the comments who’s mad because the bricks aren’t soft anymore! So is there a conspiracy to make it both softer and harder? Kerrygold unsalted butter in the 8 ounce brick is the only butter I buy, and it’s been the only butter I’ve bought for years now. I read every label on everything I buy. I avoid all kinds of products because of the garbage they contain. And there have been no ingredient changes on Kerrygold bricks, they’re still firm, and I’ve not seen or tasted anything to make me believe they are sneaking in vegetable oil and not telling anyone.

      Now you say you’re not accusing Kerrygold of doing anything wrong. But in the email you say you sent them you accuse them of changing their butter, possibly “in the name of greed”, and suggest they fire whoever is behind the changes.

      You say you are interested in conspiracy fact, yet you give absolutely no facts to back up your previous argument that Kerrygold has secretly adulterated the butter they are selling as regular, full-fat butter.

      Lecturing people about things they haven’t done wrong is not productive, nor a good way to win people to your cause. It’s a shame that a website with such a large readership would encourage such behavior.

      December 2nd, 2012 12:31 am Reply
  • Duke

    What I see here are a bunch of people who figured out that a lot of corporations will try to screw them over, so now they’re hysterical that every corporation is trying to screw them over all the time.

    Never mind that whipping air into something can make it spreadable, people are convinced there’s oil in it because Land o’ Lakes puts oil in it. Someone is convinced of a conspiracy because the bricks are now harder, whereas just a few comments from that someone is convinced of a conspiracy because the bricks are now softer. Well, which is it? People bought Kerrygold because it seemed to be closer to a farm product than an industrial product, yet any variation makes them think they’re getting screwed, never mind that a total lack of variation is a hallmark of an industrial product. So which do you want–more natural or no variation? Don’t want whipped butter? Then don’t buy it. I noticed a year ago that Kerrygold bricks seemed to have sharper edges than in the past, as people here did, but my thought was that they updated their manufacturing or packaging equipment–not that they were adulterating the butter.

    You see this same sort of hysterical mob mentality over at the Weston Price forums. People get tuned into the fact that industrial oils are bad for them despite what the “experts” say, and then they get scared that everything they ever heard was a lie and that all food is making them sick, and they get scared of everything.

    It would have been nice if Sarah had contacted Kerrygold first before making such an accusatory post and sending so many people into a fit. To See people like Vincent give a diatribe to Kerrygold on how evil corporations are, even though it doesn’t seem to fit in this case, is simply ridiculous. Vincent, do the labels on Kerrygold’s bricks say anything about adding olive oil to their butter? The label on my brick says only “cultured pasteurized cream”. Where is there oil in that list? How can they change the ingredients when there’s only one ingredient listed? Perhaps you should direct your anger where it’s deserved, rather than accusing a company of doing something which you have no proof it has done.

    All I see here is somebody at Kerrygold put the wrong label on the manufacturing line once. But that couldn’t people–people don’t ever make a mistake! It must be a corporate conspiracy!

    If I saw anything in this post and the comments that looked like proof, I might think the people here were on to something. But instead all I see is a lot of fear and anger being used to vilify a company that doesn’t seem to deserve it.

    November 25th, 2012 3:25 pm Reply
    • Richard

      Duke, that is the most rational, complete, response Ive seen yet.

      Well said.

      November 25th, 2012 6:17 pm Reply
  • Vincent Grayem

    I think your absolutly right Sara. Heres something for you all to cut and paste. Please find original email below and details of where to email.

    “Im writing to you in frustration and concern of the change in consistency of the Kerry Gold Irish butter blocks. I prefer it hard. Please do not alter the recipe. Please do not make it softer. Please do not change it in any way shape or form. It was perfect the way it was. If people want spreadable they can buy the plastic tub variety. Please bring back the rock hard solid traditional butter in its unchanged state the way we have been eating it for decades, we want the original recipe, the original technique and we want the original HARD”


    Where to email:,4
    Facebook page:
    Further contact details:

    For those interested in the recent Rat Study to come out of france:


    “Seems every time I go to buy butter now, the recipe has been changed or is softer..if you can even get Kerry Gold butter, The Tesco Metro’s here don’t sell it nor does Co-Op. I come from a very large irish family based in England. Our family has used Kerry Gold butter as a STAPLE for generations.

    We dont want our butter softer. We dont want olive oil in our butter. We dont want a new recipe, we were perfectly happy with the proven recipe produced in its traditional state. We dont want kerry gold to be like these hip and trendy spreads that are 1 molecule away from Plastic.

    My mum is 85 and has eaten Kerry Gold all her life. Please can you stop interfering with our food source. Whoever you are. Pound for pound, Kerry Gold is the most expensive spread out there per quantity. We are happy to pay it. If your margins have become so tight that you feel you have to substitute inferior ingredients.

    Please don’t, just raise the price. We are happy to pay it. Please stop changing it and seemingly appearing to be trying to keep up with the “trendy jones” spreads next door. Please Don’t, just stop and do what your good at.

    If this continues, we won’t be buying any more butter from you and I suspect nor will anyone else in time. The alternatives ar’n’t very attractive but if we want to eat crap theres 50 other spreads to choose from. Thanks.

    I suspect these changes are in the name of greed or some one at home who has nothing better to do than write to you to complain about how hard there butter is. The same people who wont buy the butter again anyway and who just decided to try it.

    Your upsetting your regular customers who have enjoyed and bought your butter for decades. Never a wise thing to do. If you have someone within the company driving these changes, I recommend you get rid of them before they destroy a long established business that has always sold a good product. If that does happen in the future, dont say you were not forwarned.

    Yours Sincerly.”

    Mr Grayem

    NB. Alot of Vitamins and Minerals are Fat Soluable. Not all fats are bad. Some fats are good. Vitamin Absorption is more efficient in the presence of fat. If your in it for the longevity as am I, write to kerry gold, make your mark, get involved. Its looking like it was a very bad idea letting these supermarkets in. Im starting to think we were better off when we were a nation of many small to medium sized enterprises. I also have an email from Asda regarding GM feed in the meat for anyone that wants a copy.

    October 25th, 2012 3:39 am Reply
    • Sara Gordon

      Brilliant Vincent. Thank you for this. Most helpful. I would just note if I may that folks writing from the US should use this form
      Best wishes.

      October 25th, 2012 8:16 am Reply
      • Sara Gordon

        So I already got a reply (see below) so are they just flat out lying?

        Thank you for contacting us. We are very sorry to hear that you are disappointed with your recent purchase of Kerrygold Butter. We can assure you we have not changed Kerrygold Salted or Unsalted Butters available in the foil packaging. What was the best before date on the butter your purchased?

        Kerrygold Irish Cheeses and Butters are subject to strict quality control. Each production batch is tested for a number of parameters before release onto the market. We are sorry that this happened to your cheese and we will pass this along to our technical team in Dublin.

        We would like to thank you once again for bringing this matter to our attention and we hope the dissatisfaction you experienced on this occasion will not affect you from re-purchasing Kerrygold products.

        In the meantime, we will send you a selection of Kerrygold cheeses and butter products, with our compliments and trust that you will not be disappointed with these, if you care to send us on your address. We appreciate you notifying us of your experience and thank you for your loyalty to Kerrygold Irish cheeses and butters.

        October 25th, 2012 10:09 am Reply
  • Vincent Grayem

    I recently emailed Kerry Gold and voiced my frustration and concern with the alteration of there products. Even the foil wrapped ones are now softer. Somethings changed. Like they change everything. Why? For the bottom line. Your money is your vote. They are currently trying to bring in GM ingredients into the animal feed. Stealth tactics are being employed with studies that last only 60 days. (Not unlike how the US got Aspertame in) A recent study on Rats over the course of the last 2 years showed rats fed on GM feed lived 33% shorter lifespans. If you DO NOTHING NOW – YOU WILL SETTLE FOR NOTHING LATER! Email Kerry Gold, tell them you dont want your food interfered with and if they continue and dont give us back the original product. STOP buying it from them. YOUR MONEY IS YOUR VOTE. SEND AN EMAIL – DRAW A MARK IN THE SAND. YOU HAVE BEEN WARNED!

    October 24th, 2012 3:00 pm Reply
    • Sara Gordon

      Vincent – may I suggest you cut and paste your email text to Kerry Gold on this page so that everyone can simple copy and paste that into their own email? I believe more people will take the time to email KG if most of the work is already done. Just a thought. Thanks!

      October 24th, 2012 3:11 pm Reply
  • Paula

    My husband bought the tub when the store was all out of the foil packs. It has a funny aftertaste, which I couldn’t identify. My best guess is that it could be some type of olive oil.

    October 21st, 2012 12:00 pm Reply
  • Sara Gordon

    Sarah – what butter are you using now, a year later? Thanks!

    October 12th, 2012 7:22 am Reply
  • Mauraine

    I dont have the label to look at as I don’t by it any more. The labels on Kerrygold and Yeo Valley both
    Does anyone know if there is a grass fed pure butter available in UK. THANKS.

    October 7th, 2012 6:28 am Reply
  • Kendi

    Well “whew!” I bought this butter for the first time as a treat and was thnking “Geeze. I guess I have to go to Ireland to have it taste right?”

    September 24th, 2012 1:02 pm Reply
  • Pingback: which butter is best? - Page 2 | Mark's Daily Apple Health and Fitness Forum page 2

  • Olivia

    to me, the issue is that the cows are on pasture eating grass where chemical fertilizers are used, and sometimes antibiotics are used, as the ladies (were they ladies? i guess i’m assuming) from ireland mentioned above. the butter is yellow, but not yellow enough for me. definitely on the light side for grass fed.

    i will be looking elsewhere for making ghee.

    June 1st, 2012 4:38 am Reply
  • Tiffany

    I buy this tub from Costco. i just now checked and it does not say that anymore. I think your blog very well did the trick! They corrected it.

    May 20th, 2012 10:39 pm Reply
  • Gdaiva

    How interesting, they put label by mistake? And its full butter, but softer, so what make it softer?
    Thank you so much Sarah for doing this! I’ll write to Kerry and ask what’s in it. Let them know that your readers are active. I’ve also been buying their cheeses, going to look right now for some hidden labels.

    May 16th, 2012 2:57 am Reply
  • Francesco

    I bought an organic butter and saw that it was yellow in colour. Then, I looked at it carefully and noticed that in some area it was white, especially on a corner. My question is, how can I know if the colour of the butter was real or just a fake yellow to make it look like the one made from grassfed cows?

    May 13th, 2012 2:02 pm Reply
  • Stephen

    I just saw your raw butter fudge video on YouTube and ran out to get the ingredients (which included the Kerry Gold butter). The fudge was a HUGE hit with my family. But I just now read this article, and then noticed that the butter I bought was the “New” version. I pulled the inner seal out of the trash and read it. For the record, it wasn’t the same write up as the seal in your pic – so maybe they’ve just figured out some new cover up verbiage.

    In any case, thanks for posting that video. Although we now have upset stomachs (from eating too much fudge at one sitting), it was well worth it! I can’t wait to make more for other family and friends.

    May 5th, 2012 3:41 am Reply
  • Jan Askman

    This is much ado about nothing. That liner about “low-fat” was obviously a mistake. I use the tub variety of the naturally softer Kerrygold. Same quality and flavor that I have consumed from Kerrygold for years. And the Nutrition Facts state that the calories are 100% fat – at 7.1 calories per gram, their unit of measure is right on – 14 grams is 100 calories (100.8 to be exact).

    April 18th, 2012 3:48 pm Reply
  • Sandra

    The lable has changed: No wherr does it say less of anything. It says: In Ireland, cows graze in lush pastures on small family farms. This milk is churned to make Kerrygold Naturally Softer Butter-now more deliciously spreadable. To achieve this spreadability, we sought a little helo from Mother Nature. During the summmer months, the milk Kerrygold cow produce is most abundant in naturally softer milkfat. It is this naturally softer mmilkfat, increased in the butter througha gentle churning process that is the key to the speadability.This softer milkfat resultsin a velvery smoth and spreadable Kerrygold Naurally Softer Pure Butter.

    Now is this the same butter or not?

    March 5th, 2012 12:37 pm Reply
    • Richard Jones

      If you havent been offered BOTH types at your local store you can see the produuct line on Kerrygolds website.

      There are TWO offerings in the tub. One of the is the standard and one has a blue ribbon/bar on it that is a lower fat product. TWO SEPARATE PRODUCTS. I can see how easily they could err in production loading the wrong foil seals on their tubs.

      Again, there are TWO types, one is lower fat, and one is full fat. I agree that most companies use smoke and mirror tactics every day, but Kerrygold seems to be VERY proactive in insuring they provide a quality transparently marketed product. I doubt it was chance that a Kerrygold rep found this blog post, I would wager that they actively seek out anything resembling a complaint about their products.

      I just used some of the tubbed butter to make Ghee, yesterday, and it is THA BOMB! :-)

      A link to their lower fat product:
      AND the regular:

      May 6th, 2012 3:55 pm Reply
  • carly

    how true this is…as long as it’s a corporation or a big business it seems that morality or decency are excused and a lack of ethics is perfectly acceptable and indeed expected.

    February 27th, 2012 2:41 pm Reply
  • Juanita

    I love this post. We get ours from a Farmer and it’s easier for me to just get it from them. It’s the same people we get our fresh milk from as well. It’s just so sad that it comes to us having to look so deep into the company, labeling and processing of it all.

    We don’t have that brand near us neither so I guess I am fortunate to know I can still get good fresh butter. I just worry if we have to move again.

    February 17th, 2012 6:48 pm Reply
  • atlcdn

    I wish I could find Kerry Gold butter….I have given up hoping to find it in a store anywhere near where I live. I know I can purchase it online but that bothers me…how long would be travel at room temperature….. I went on their website and found a couple stores near here that carry it, according to their list, but it isn’t in the stores….. :-(

    February 8th, 2012 4:16 pm Reply
  • The Nourishing Road

    Can’t believe how much we have to wade through to get to the truth.

    You would think life was difficult enough, without having to ‘shop for your life’ avoiding all these innocent looking foods!!

    February 1st, 2012 3:05 pm Reply
  • Russel

    Hi Sarah,
    I also purchased this new butter because the regular was out. My purchase was made around Christmas 2011 and the inner foil did not mention low-fat. Perhaps it really was a Kerrygold mistake in the case of the product you bought. Thank you for bringing this up and at least letting Kerrygold know that we all really do care and scrutinize what we put in our bodies.

    January 25th, 2012 8:47 pm Reply
  • Baffled

    When this hit the market around here I switched over to Organic Valley cultured grass fed butter. Luckily it hit the market just as Kerrygold changed their product. Many of the markets are only offering the tubs and the bricks are getting harder to find. OV’s cultured butter tastes better than the Kerrigold tub anyway.

    January 20th, 2012 5:37 pm Reply
  • bmb

    I buy KerryGold butter and I too purchased a tub of the new, spreadable butter. To my surprise it was too creamy, it reminded me of margarine. The next time I was in the supermarket, I looked at the other butters and I noticed that LandOLakes has a spreadable butter with added canola oil or olive oil, that is package the same as this new spreadable KerryGold butter. I have to wonder what it is they are doing to make this spreadable, I disagree with the air theory, because thats just whipped butter and whipped butter is hard straight from the fridge, and this stuff is always soft. I think Beware of the New KerryGold Butter is an approriate post, and has generated some good comments, but none have helped me to understand why this butter is so soft, it is not natural for butter to be soft like this no matter what time of year it is produced. That is the question I think KerryGold shoud answer. What exactly are you putting in there and why are you misleading the general public.
    I still buy the KerryGold foil packs when I don’t have access to local pasture butter. But my suspicion is that they have added something to their spreadable butter to make it spreadable and they are not disclosing it on their label and that makes me very leary.

    January 20th, 2012 11:45 am Reply
  • jen

    i believe the response they sent you, i’ve been buying this and the inner label says it has HIGHER fat content, which makes it naturally soft. if you think about it, a higher fat content WOULD yield softer butter, not a lower fat content.

    January 19th, 2012 3:22 pm Reply
  • Suzanne

    What makes us think Kerrygold is any better or different from any other corporation? Its all about the bottom line these days, not the product. They aren’t running a charitable institution, they are in the business to make money, otherwise they wouldn’t be in business.

    The recipe for ANY big-business these days seems to be to combine minimim overhead and maximum profit. But what you end up with the lowest common denominator. I don’t believe for a second that this was a case of mis-labeling, I just think they slipped below the lowest common denominator and got caught! Thank you Sarah!! And thank you for this blog!!

    My question is- when does greed stop?
    When will they (or anyone else) have ENOUGH money and just leave the product alone and be satisfied with the current profit margin?

    This is just one more reason to make my own butter from raw cream. Thank God for local farmers!

    January 19th, 2012 2:48 pm Reply
  • Nicola

    Another reader from the emerald isle :) Just wanted to shed some light on where kerrygold gets it’s butter. In Ireland, the milk from dairy farms is collected in the tanker truck & it goes to the local creamery. The local creamery then pasturise the milk & make the dairy products.

    Kerrygold is the commercial side of the government department, An Bord Bainne (the Milk board) so you are buying your butter off the Irish government. They have first choice of the butter made in the creameries & as far as I understand, they get all the “summer” butter. Then whatever kerrygold don’t buy is bought by supermarkets for “own brand” butter.

    So Kerrygold butter is made from milk from literally every dairy farm in the country. Irish cows are grassfed cows. We have plenty of grass & it’s free so farmers would be mad to pay for grain over the free grass. We don’t really have weather in Ireland, just lots of rain (lol) so there is very little time that cows would not be able to pasture. There was snow here yesterday, just a little sprinkle (which is the most we ever get) & the neighbours cows were still out in the field behind my house. When the cows are in sheds, they are generally fed hay or silage which is fermented hay (even better). There is a certain amount of farmers who give their cows grain on occasion but from what I understand from the farmer down the road, not many do it so there would not be very much grain fed cow milk in the system and I would doubt there is any at all in the “summer” milk that Kerrygold use.

    All that said, very few Irish farmers farm naturally. There is fertilisers on the grass & the cows are injected with anti-bs when needed. The cows do need far less anti-bs then a factory farmed animal though.

    I must admit I buy the cheapest butter I can get when I am buying. Since it is all grassfed Irish butter, I don’t need to buy kerrygold only. And I honestly do not see a difference between the “summer” only kerrygold butter & the other Irish butters. They all look & taste the same so I wonder if their summer butter thing is only a marketing thing. I also wonder at the colour of kerrygold in the U.S that you all mention. I would consider butter to be a very pale yellow ( but not almost white like some U.K butters I have seen).

    Hope this has been helpful.

    December 17th, 2011 3:32 pm Reply
    • sa’ada

      thank you very much; it was helpful. i live in saudi arabia and we get kerrygold here. i always wondered how they could make so much butter and feared that what we get is not grass fed like the products sold in the US. the label does not say grass fed. it says, not very helpfully, ‘pure irish butter made from cow’s milk’. even in the middle east it would not be assumed that butter is from sheep milk so i was unsure what point they were trying to make. but i know that ‘grass fed’ is not used as a marketing term here.

      thanks again; it’s always good to hear from someone who’s actually there.

      April 7th, 2012 7:17 am Reply
      • Hani

        I live in Saudi too. Though our KerryGolds don’t say that they’re grass-fed on the front, they do say so on the below label or in the back. Without any proper certification though, who’s to say it’s a correct statement?

        September 13th, 2014 7:09 am Reply
  • Goats and Greens

    I currently buy Kate’s Homemade Butter “Batch Churned the Old Fashioned Way”. Made in Maine, from pastured cow milk. Yes, it is pasturized but not ultra. No growth hormones. No dyes, no preservatives.

    I stopped buying Organic Valley butter upon this site’s recommendation some relatively-recent while ago. I don’t know if this butter is available everywhere, but at least in the larger east coast health food stores you should be able to find it. And it does the Taste thing remarkably.

    November 30th, 2011 10:01 pm Reply
  • Kelsey

    I just bought a couple tubs of this butter from Costco yesterday because they didn’t have the bricks anymore and Kerrygold is the best quality butter I have access to right now. While I’m not happy about the new packaging (it makes it much more difficult to measure and bake with), I think this post was a bit rash and that it was just a simple mistake. My tub says on the ingredients simply “cream and salt” – and on the foil on the inside, it explains that it is softer because of the summer milk used and the gentle churning process used. My tub is just as yellow and tasty as all of the other Kerrygold butter I have purchased, so I will keep buying it. I just hope Costco brings back the bricks for my baking!

    November 5th, 2011 5:58 pm Reply
    • Barbara | Creative Culinary

      Ask Costco to carry it; that has often seen them get in a product that I’m looking for. By the way…this soft product is specifically for spreading, not for baking. It’s not meant to be a substitute for their regular product Kelsey so I hope you can get it back at your Costco!

      November 14th, 2011 12:53 am Reply
      • Goats and Greens

        Barbara: It is interesting but indeed Costco can be responsive to consumer requests, considering how big-box a place that is. You aren’t the first I’ve heard where they responded positively. (But such response may well be erratic, too…)

        November 30th, 2011 10:09 pm Reply
  • Linda Dennis

    The Kerrygold Butter in the foil package that I bought from Trader Joe’s in early October is different, too. I noticed the difference and wondered about it just looking at the packages in the store. They looked flat and hard with sharp, precise edges, rather than the more rounded, softer looking packages previously. The butter itself seems harder than the Kerrygold I’ve been buying for over three years. Every time I’ve used it this last month, I’ve wondered what the difference is. I still don’t know for sure, but have thought the high fat content is what made Kerrygold softer and more easily spreadable right out of the refrigerator than other butters I’ve tried, and so have wondered if that was changed. Now this news about the fat content of the tub version, especially coming at the same time, has caused me to suspect even more that the fat content may have been altered. At any rate, something is noticeably different about this Kerrygold butter.

    November 5th, 2011 1:58 pm Reply
  • Nancy

    I believe them when they say it was a packaging mistake. Someone loaded the wrong foils into the machine and nobody saw it because the lids are most likely put on immediately afterward and nobody ever sees it. Mistakes happen. Kerrygold is a good brand and they’re not going to risk their reputation by doing this deliberately. I like a good conspiracy as much as the next person, but this just reads as a mistake to me. Doesn’t matter to me really, my butter is Icelandic.

    November 5th, 2011 3:20 am Reply
  • Erin

    I had a heck of a time trying to extract information from Kerrygold via email a few months ago. All I wanted to know was ~Did the cows eat ANYTHING besides grass?~ You wouldn’t BELIEVE the run around I received. I think we exchanged 5 emails before I FINALLY got an straight answer. I was tempted to call, but I like to get my answers in email form for later reference. I’m still not convinced… I do know that many different farmers raise the cows who provide the milk for the butter.

    November 3rd, 2011 7:11 pm Reply
  • Lea H @ Nourishing Treasures

    I haven’t read the replies yet – I just got home. But I wanted to say that I think this WAS an honest mistake.

    I was just in the store and compared this one (that you have pictured) with the one with the blue label that DOES say on the OUTSIDE they are less fat and salt. It says it’s 7g fat, as opposed to 11g’s in their regular butter. This same tub you have pictured DOES have the 11g’s fat, not 7. It was an honest mistake.

    I am a label-reader, and I peeled off the foil and tossed it without seeing what you did.

    Good eye! But It’s still good butter.

    However, I do wonder why it’s naturally soft. I keep my butter on the counter and it’s usually pretty firm this time of year.

    November 2nd, 2011 8:19 pm Reply
  • AnneM

    Typing from those lush green pastures in the emerald isle…what can I say?? Kerrygold is sold all over the world and marketed as the wonderful wholesome product all Irish images conjure up. In comparison to Commercial feedlot farms yes the cows do feed on lush grass here. However the grass is not necessarily as lush as I would like… The use of artificial fertilizers and monoculture rye grasses that are easy to grow are commonplace. Its a compromise though i buy it myself and use it. Just don’t assume we all milk contented cows by hand here as we frolik through the herb scented meadows in our spare time! The Kerry group is a very successful one. Respect to them for what they have achieved but its no harm to keep a very open mind as a consumer and educate yourself to the reality of compromises that must be made to facilitate massive food distribution (and profit margins..!) Now I’ll have some butter for my grainfree Irish brown bread…!

    November 2nd, 2011 8:04 am Reply
  • wowwhatafooddork!!

    Please stop the drama ! This is the last useless drama queen infused post of yours ill read. Good day!

    November 2nd, 2011 6:31 am Reply
  • Evi

    Sarah it seems that it is a labelling mistake after all; I was in another EU country the other day (I live in Greece but I cannot find Kerrygold butter here, only the cheeses) and happen to find myself in a supermarket and notice the Kerrygold butter you have in the picture above.
    I opened the package but the inner seal was empty, unlike yours.
    But still I prefer the Devon Devon Cream Butter. I buy the Kerrygold one only for baking as it so much cheaper.

    November 1st, 2011 5:51 pm Reply
  • Resurgent

    This is to KerryGold through you Sarah – Let them, unequivocally, let us know what action they took to correct this ‘unfortunate error’. Did they withdraw all the mislabeled butter?, did any heads roll in their production facility?
    I have been involved in Industrial production too long to believe their baloney, they are just trying to make up a story now that they have been caught red handed.

    October 31st, 2011 12:12 pm Reply
    • Lea H @ Nourishing Treasures

      The label was a mistake. They do have a version that is 25% less fat and that is 7g’s. This is still 11g’s.

      November 2nd, 2011 8:27 pm Reply
  • Natschultz

    Wow, 199 comments already!

    OK, I do think this was a packaging mistake, but here’s the kicker: Isn’t it ILLEGAL to sell a food item with improper ingredients / nutrition fact labels? Not that I trust the FDA / USDA, but I actually do believe in listing all ingredients and the nutrition facts. So, either this was an accident and there is REAL full-fat butter in a “reduced-fat” container – in which a person on a “prescribed” low-fat diet can sue over, or it is a low-fat butter in a new container that does not say that (your container is different than the pic on their website). Either way, selling that product in the USA is ILLEGAL – it is falsely labelled and should be RECALLED immediately! Packaged food must by law contain what the package says it contains!

    Why sell “reduced fat” butter? BLAME DENMARK!!! They are now TAXING REAL BUTTER, so this is probably what caused this imposter “butter” addition!

    Now, how do you get reduced-fat butter? Well, first of all, REAL butter does not contain milk – it contains the CREAM ONLY! On their website it says the reduced-fat version is made from the “MILK” from the same cows!!! So, now I want to know what the lactose / casein content is!

    OK, assuming they recall the mis-labelled products, here is a tip: First read the ingredients, and then read the NUTRITION FACTS LABEL and compare the FAT CONTENT to real butter. That is how I decide if one product is better than another – I buy the higher total and saturated fat content.

    As for Stonyfield – FORGET IT!!! I live in the Northeast and will support products made up here over those made elsewhere whenever I get the chance. The vast majority of dairy farms up here are small family farms and the cows still graze grass all the time. That being said, although Stonyfield claims a New Hampshire legacy, their products are ALL ULTRA-PASTEURIZED and they recently helped approved GMO Alfalfa (along with Whole Foods). Even though they are not organic, I support Chobani Greek Yogurt made from hormone-free NY cow’s milk, and Cabot Creamery Cheese made from hormone-free cows from VT, NY and other New England states. Stonyfield is now too big for it’s own britches – it’s more like Horizon “Organic” nowadays.

    BTW: Lurpak Danish butter is GROSS!!! It is SO NOT made from Grass-fed cows – it is just super-expensive conventional butter! It is not yellow like Kerrygold. I haven’t tried the Smjor yet (except when in Iceland), but where do those cows live / graze? The reason Irish butter is so good is because the native cows from Ireland and nearby islands have the highest fat content of all other cows (Dexter, Jersey, Guernsey), and because lush grass grows throughout Ireland naturally without any human input. That cannot be said for Mainland Europe or the USA.

    BTW: In grocery stores, check the deli / fancy cheese section for Kerrygold. I couldn’t find it in the butter / dairy section of a big chain (Stop n Shop), and that’s because it is in the imported cheese section near the fresh bread and other stuff. It costs $5 everywhere near me except the local market where it costs only $3.50 for an 8oz. block, so I make sure to go once a month and buy like 4 – 6 blocks just so they keep carrying it (they no longer carry So Delicious Coconut Milk – replaced by Silk – YUCKKK!) Also, I find that the normal block version of Kerrygold is softer than conventional butter blocks, so I don’t see a need for the tub version (whereas I did always use “whipped” conventional butter for spreading before I switched to KG).

    October 31st, 2011 12:46 am Reply
  • Tara

    I’m not surprised that KerryGold contacted you — any blog that can generate 185 comments in a day isn’t one to ignore. Good for you! And thank you for the heads up. It’s so exhausting (as Allison said in a prior comment) to have to check every label, every time, but that’s the only way to be sure.

    I suppose we are lucky that labeling laws are as strong as they are — it wasn’t always so. Imagine if there was no law against, say, selling trans-fat labeled as “100% pure butter”?

    October 29th, 2011 6:09 pm Reply
    • Sarah, TheHealthyHomeEconomist

      What’s interesting is that I’ve contacted them about how they make this reduced fat butter and have heard nothing back .. they obviously DON”T want me to blog about it! LOL

      Mmmmm are we perhaps hiding something?

      October 30th, 2011 1:26 pm Reply
  • Tina Loving via Facebook

    I’m grateful that Sarah wrote this post and that Kerrygold responded. I pay a lot of money for Kerrygold butter and I want to get exactly what a pay good money for. Sarah has been telling readers for as long as she’d had this blog to buy Kerrygold butter. She cannot to continue to recommend a product she doesn’t trust. I will still buy Kerrygold butter but only the bricks. It’s very hard to trust food companies these days…

    October 29th, 2011 3:45 pm Reply
  • elaineK

    have you noticed a change in the regular butter foil bricks’ yellow color? i have been buying regular foil wrapped Kerrygold butter, and the last few months I’ve noticed the yellow color is less, and more of a creamy color- inticating less vitamins.? i even started trying to calculate when spring & summer is in Ireland so I could buy their butter only during the lush green grass seasons…..but i see they claim using only summer cream for their products. so why the paler yellow color? just wondered if anyone else has noticed the difference in color too:)

    October 29th, 2011 2:20 pm Reply
    • Sarah, The Healthy Home Economist

      I’ve had more than one person email me and say that even the full fat tub butter tastes funny and isn’t as yellow.

      There is definitely something fishy going on here. A grab for more profits at the expense of product quality no doubt. I would suggest checking into the other brands of grassfed store butter that have been identified in the comments here such as Double Devon Cream Butter. I am going to investigate these as well.

      October 29th, 2011 4:31 pm Reply
      • Lea H @ Nourishing Treasures

        I would love to hear what you find. I do think it’s as yellow and tastes the same, but it IS soft, and that is odd. It’s always been hard.

        Plus, it’s cheaper (??). Was $2.99, now it’s $2.39.

        November 2nd, 2011 8:28 pm Reply
  • Jeanmarie

    Wow, thanks for the alert! I have one or two of these in the fridge, I’ll check them right now. Still, it does seem to be a possibly innocent mistake (their selling a lowfat butter product is shameful though!). Glitches get through when no one checks.

    October 29th, 2011 2:00 pm Reply
    • Real Butter Lover

      Why is it shameful for them to sell a lower fat butter? That’s apparently what some people want. I was shocked when the U.S. Dairy Coop Land-O-Lakes introduced their soft spreadable butter with canola oil – it appears to be about a 60/40 blend. But it is not bad – better than the typical vegetable oil “spreads” and I buy it sometimes when on sale and I also have a coupon. I generally buy/use salted stick butter – leave it out of refrigeration on the counter. If you use it up within a week or so nothing bad happens.

      October 30th, 2011 12:53 am Reply
  • Kelli

    Honestly, where I live its very difficult to find much of any good dairy products so I usually stick to Horizon or Naturally Preferred. Just check the label more carefully next time.

    October 29th, 2011 1:18 pm Reply
  • Ann

    For me to buy butter is a tub in the first place would be a stretch. I would automatically think something is amiss, since butter isn’t “spreadable” unless it has been softened. To me, butter in the tub is just plain wrong. When I make my butter, I put it in dishes, but then it’s kept on the counter so I can spread it when I need to use it. We eat it so fast that I never worry about it going bad. So regardless of whether they messed with the lable, I wouldn’t have bought it in the first place. I would have been highly suspicious. I will stick to the sticks!

    October 29th, 2011 8:00 am Reply
  • Evi

    I live in Europe and I love the Kerrygold butter (I always buy the foil-wrapped though) but I find that the Double Devon Cream Butter is of much better quality than Kerrygold.
    I believe that it is also imported in the US, check it out, you’ not be disappointed!

    October 29th, 2011 4:36 am Reply
  • Casey

    First off I would like to note that at WAPF recommendation I take copious amounts of Green Pastures CLO and Butter Oil, and also consume store-bought grassfed ghee and home grown chicken eggs, on a daily basis, as well as salmon roe (on occasion, from wild salmon I caught myself :) So I am not reliant on butter for my vitamins and nutrients, I just like having it in my life for even MORE vitamins and nutrients, and because we all know that butter just makes things better! :) That being said, I live in a part of the country where it is quite an obstacle to get access to locally produced grass-fed milk, cream, and butter (we are under snow for the majority of the year), and because I don’t live in the continental US I pay dearly to have things shipped to me, which is not a very good use of my resources. Luckily my grocery store does carry Kerrygold. Would you suggest I stop buying Kerrygold and go back to the pale colored organic or CAFO brands, or even stop consuming butter at all? So what if Kerrygold does make full fat AND reduced fat butters, how does that change the fact that their butter is still the best in nutrients compared to their pale colored counterparts? At all your urging, along with many other model real foodies, many of us are still doing the best we can to find the highest quality butter we can get our hands on, and for me it is either pale store brand butter, pale organic butter, or yellow Kerrygold butter, and by your very own informative posts, we all know which would be the most nutritious of those three. Would you please remind readers that if Kerrygold is the most superior butter they can get their hands on, not to ditch it just because of a packaging mishap?
    Thank you for your insightful blog,

    October 29th, 2011 4:31 am Reply
    • Erica

      Hi Casey,

      Sarah didn’t say to stop buying Kerrygold if they still are selling the traditional sticks of butter. What she stated was that if they will eventually no longer sell the sticks and would just sell the tubs, then she recommends avoiding Kerrygold’s butter altogether.

      October 29th, 2011 7:07 am Reply
      • Casey

        I appologize for not being quite clear before, to clear up, my store no longer carries the bricks.
        Now, I realise that Sarah didn’t say to stop buying Kerrygold, but she has led many to believe that even the full fat tubs are bad, not just the low fat ones. If this is the only butter a body can get (like now in my case) then it is still better than regular butter, especially because there is no evidence that it contains any other ingredients or fat amounts from the bricks. If there is REAL evidence found and not just a wrong inner seal, I will stop buying their butter, but for now its the most nutritious kind I can get, and if other people are in the same boat then they should be encouraged in this, not guided in the other direction.

        October 29th, 2011 4:49 pm Reply
        • Sarah, The Healthy Home Economist

          I’m not so sure the full fat tubs are ok. I’ve had several folks email me saying they weren’t as yellow as the brick butter and that the butter tasted bad. I would stick with the brick butter and if you can’t get that, switch brands such as the several suggested here in the comments that folks have posted about.

          October 29th, 2011 6:21 pm Reply
    • AlaskAnna

      Are you Alaskan?

      December 13th, 2011 7:09 pm Reply
  • hobby baker

    Hi Sarah, I used to run the QA department for a family owned dairy processing plant and I wanted to let you know that it is highly unlikely they are spinning. I really wouldn’t call it a huge error either since it was the inner foil. Now if they had put the regular butter in the light container or vice versa, that would be a major labeling and legal recall issue. You must have the product that is labeled. I can recall a time where I caught the wrong fluid milk being put in a 1% container. Fortunately it was still filling and I was able to stop the batch, but we still had to pull it all out of our cooler and reprocess. It was a simple matter of operator error in hooking up to the wrong holding tank and that’s why the QA department is there, to catch mistakes like that. But the foil mistake is certainly not intentional mislabeling. There are a few ways that I can think of where that kind of mistake might occur. There might have been extra foils from a previous batch fill put back in the wrong box before batching the regular butter. If someone grabbed a stack looking at only one label, they might not realize there were incorrect foils being applied if only a handful got out. Those machines fill, foil and seal at a high rate of speed. I would say the greater portion of quality control goes toward the actual product, but there are standard control points that should handle labeling and container issues. The cases where something gets out are rare, but they do happen and the companies that have all that precise coding are able to pinpoint not only portions of batches, but where they were distributed in order to facilitate any necessary recalls. You just hit the jackpot in being the first person to notice and comment about it. I’m not trying to minimize the mistake, just point out that these things do happen.

    October 28th, 2011 10:48 pm Reply
    • Cee

      Thank you for pointing this out. I too agree that human error is not unlikely in cases where humans operate the machinery that labels packaging etc. My relatives own manufacturing businesses, and I have seen human/operator error happen and they have to throw out the whole batch and start over.

      October 29th, 2011 3:20 pm Reply
  • Pavil, the Uber Noob

    I am not terribly comfortable with the idea of cooked dairy, with the exception of ghee.

    Ciao, Pavil

    October 28th, 2011 10:03 pm Reply
    • Ariel

      Ha, ha! Do you realize how un-mainstream that just sounded? I love it! 😀

      October 30th, 2011 2:46 pm Reply
  • Shannon Arthur via Facebook

    Thanks for sharing this…and the letter from KerryGold. I live in Malaysia for now and we can get this butter here. I’m actually going to start using it. We never know what we’re going to get when we buy butter. We always use imported butter because the local butter is just disgusting in taste…like it’s been stored in a smelly fridge for years. Anyway, good to know that this was a packaging error…hope that’s all it was! Thanks again!

    October 28th, 2011 7:40 pm Reply
  • Erika Ramos via Facebook

    I love your blog and find it very informative. I think it’s insulting for someone to assume that just because you have a lot of fans/readers that people will just blindly do whatever someone says. I for one am grateful that you posted the information even if it meant getting backlash from some people. Here’s what any sane person would do- read your article.. then contact the company. I’m not going to just do something because one person said. . Companies do make mistakes but who’s going to look out for us when they do? So thank you for willing to voice your opinion.

    October 28th, 2011 7:25 pm Reply
    • wayne

      I agree with Erika about what any sane person would do. Instead of giving Sarah the third degree for giving her opinion on things she does have more experience in than I do, I check things out further if I do have any problems with anything I read on the internet.
      Keep on with what you are doing Sarah, I do respect your opinion and I know you know more than I do about healthy eating so thanks for all you do!

      September 26th, 2013 2:05 pm Reply
  • Eleanor Bell via Facebook

    It has been possible to buy lower fat butter in the UK for YEARS. It is mixed with veg oil, water and milk or butter milk to create a spread a bit like margarine (not that we can buy than anymore – only spreads). Funny here people who really want grass fed buy Anchor butter all the way from New Zealand!! Crazy buying butter from so far away. I am Amazed you all seem so upset by this. They will be pretty worried if this is a mistake as in the UK they would have to recall the lot or at the least it would be in the press to explain things.

    October 28th, 2011 7:09 pm Reply
    • Cee

      Do you know if Lurpak butter is grass-fed?

      October 29th, 2011 3:16 pm Reply
  • Anna Mallik via Facebook

    I bought this spreadable butter at Costco a few weeks back and it tasted terrible (unlike their regular foil wrapped bars)!! I knew there was something weird about it!! Thanks for confirming my suspicions!

    October 28th, 2011 6:32 pm Reply
  • Anna Mallik via Facebook

    I bought this spreadable butter at Costco a few weeks back and it tasted terrible (unlike their regular foil wrapped bars)!! I knew there was something weird about it!! Thanks for confirming my suspicions!

    October 28th, 2011 6:32 pm Reply
  • Joevanderz Nebrasca (@JoeNebrasca)

    Beware the New KerryGold Butter

    October 28th, 2011 6:11 pm Reply
  • Barbara | Creative Culinary

    I agree with Winni; calling them like you see them assumes no one ever makes a mistake and it appears you did.

    I’ve had a long and valuable association with Kerrygold Butter, most notably in their providing product for a local Share our Strength fundraiser. They have notified me of the packaging errors and have assured me it was in fact a labeling mistake as I was recently sent some of their new products.

    I think, at the very least, we have a responsibility as journalists to seek out the truth before using our blogs to report our impressions to the public and our readers. I believe it was an honest mistake and my opinion of this brand and they way they are handling this issue has not changed that fact.

    October 28th, 2011 6:10 pm Reply
    • Real Butter Lover

      Think about it folks – use your brain. No one would anyone ever do that intentionally. It had to be an error – and a harmless one at that. If the outer carton said reduced fat and it was regular fat that could be a issue for someone trying to reduce fat. I probably wouldn’t have even noticed the inner foil, or maybe I would have assumed it was a promo message for a different product. Of all the problems in the world of food – e coli, salmonella, listeria etc. this one doesn’t move the needle at all.

      October 28th, 2011 10:31 pm Reply
  • Melissa Yorgey Heath via Facebook

    Did you see Kerrygold’s new FB status?

    October 28th, 2011 6:07 pm Reply
  • Melissa Yorgey Heath via Facebook

    Did you see Kerrygold’s new FB status?

    October 28th, 2011 6:07 pm Reply
  • leslie


    I just checked at our whole foods and the tub of Kerry gold they had said reduced fat on the side and top. Maybe it was just a mistake?

    October 28th, 2011 5:59 pm Reply
  • HL

    Hi Sara, I agree with you, “something smells fishy”. I noticed a change on the label of my salted foil brick of butter. It no longer says milk from grass -fed cows. Hmmm????

    October 28th, 2011 5:46 pm Reply
  • Janelle

    I bought this exact same product pictured and the foil inside did not say that it was lowfat. I honestly do this it was a mistake in labeling.

    October 28th, 2011 5:33 pm Reply
  • Harmony

    Yep, looks like it was a labeling error. Mine has the correct one, nothing mentioned on it being lowfat.

    October 28th, 2011 4:29 pm Reply
    • Sarah, The Healthy Home Economist

      I don’t believe them. I think it’s highly probable it was intentional. How is it remotely possible a little blogger like me found a HUGE labeling error (per their email response) on a NEW product line that their Q/A folks would have been all over to prevent. Either their quality control is completely incompetent or it was intentional to test the market to see how folks react to the lowfat label insidiously placed inside the product lid instead of prominently on the front as customers are used to.

      October 28th, 2011 4:56 pm Reply
      • Sarah, The Healthy Home Economist

        And, if it was a mistake, the incompetence of their Q/A department warrants no longer buying their product on that fact alone! How do we know the full fat butter is in fact full fat if the labels are all messed up? They likely don’t even have a handle on what product is going into what tubs.

        October 28th, 2011 4:57 pm Reply
      • Cee

        So you are in fact saying they are intentionally deceiving consumers by putting a different product (lower fat butter) in the tub than what the exterior package says? If that were true (and I think it’s an honest mistake), couldn’t they get in trouble (fined? sued?) for that?

        October 29th, 2011 3:13 pm Reply
        • Sarah, The Healthy Home Economist

          Yes, big companies get away with this all the time. The USDA is very lax about enforcement of production errors but then they come down hard on small farms that have done nothing wrong with no complaints from consumers.

          October 29th, 2011 8:08 pm Reply
  • Janelle Hoxie via Facebook

    Sarah- we are not saying it is your mistake for pointing out their mistake, but you didn’t just say “they put the wrong label” and you aren’t even retracting any statements after learning more about the situation! The label on the inside didn’t change what the product is! I think they are just trying to market to a different sector who are bent on buying margarine and other spreads.. so kudos to them for evolving but not changing the quality of their products.

    October 28th, 2011 4:28 pm Reply
  • thehealthyhomeeconomist via Facebook

    I would also like to know how in the world a little blog like mine happened to find such a huge product labeling mistake when they have who knows how many salaried employees on their quality control team? Again, spinning the truth seems extremely plausible to me.

    October 28th, 2011 4:22 pm Reply
  • thehealthyhomeeconomist via Facebook

    @ Winni I certainly respect your opinion, but I disagree. My blog is not meant to be an authority on every issue in the health universe. I call the shots as I see them and stick by what my gut instinct tells me. Something smells fishy to me about the whole thing. My job is to faciliate the truth. They put out a flawed product. That is their mistake. It is not mine for pointing it out.

    October 28th, 2011 4:18 pm Reply
  • thehealthyhomeeconomist via Facebook

    @Rene No recall announced that I have heard as of yet …

    October 28th, 2011 4:16 pm Reply
  • teresa

    If Kerrygold stops selling the blocks and replaces with the whipped tub, i will not buy it any longer.

    October 28th, 2011 3:59 pm Reply
    • jason and lisa


      October 28th, 2011 4:33 pm Reply
  • Winni DuBois Carter via Facebook

    I am not playing devil’s advocate, I actually think they made an innocent mistake and are being crucified for it. You make the assertion: “Kerrygold is stealthily selling LOWFAT butter and guess what? You get to pay the same price for the cheaper quality!” I would probably verify that before printing it because though I am no lawyer I believe it is illegal to make a claim like that without proof. Especially since you gave the company no opportunity to respond. It is one thing to give your opinion, and another to state as fact that a company is selling something as lowfat when it isn’t actually lowfat. It is also disappointing me that you are unwilling to admit that perhaps it is an innocent mistake, instead accusing them of CYA behavior. I thought for sure a retraction would be forthcoming; but I was wrong. As a researcher I value well researched opinions and articles and this one hurts your credibility, in my opinion.

    October 28th, 2011 3:59 pm Reply
  • Lindsay

    Funny you posted this today, because I just bought two containers of this butter. Unfortunately, they no longer sell the sticks where I used to buy them. So I just checked my inner label on my “new” container, and it has the same old information it’s always had. Mine did not say anything about it being low-fat. So they may have legitimately mislabeled a few of these. Otherwise, I’m being scammed into believing mine is still full fat when in fact, it’s not.

    October 28th, 2011 3:55 pm Reply
  • J


    Nice job of getting them to notice their error and for bringing it to the world’s attention. You should get a big old bonus of a whole bunch of Kerry Gold Products as your reward. In the meantime, I’ll just give my congratulations.


    October 28th, 2011 3:52 pm Reply
  • Daryl R

    I think their response actually sounds legit. People are still pretty entrenched in the low-fat mindset and I can’t imagine the company not labeling the outside of their product to take advantage of that. Were you able to compare the nutrition data on the back of the tub with the “old” butter. If the fat and calorie content is the same (taking into account the added air, so reduced serving size) I would be even more inclined to believe their response.

    October 28th, 2011 3:11 pm Reply
  • Rob Brewer via Facebook

    As Henriette said… the lid could actually be taken for an advertisement…it says Kerrygold Reduced Fat Butter has 25% less fat and 50% less sodium than regular butter…. The outside of the label clearly states Naturally Softer Pure Irish Butter…it does not look anything like this…

    October 28th, 2011 3:04 pm Reply
  • Erica

    Thank you Sarah for letting us know about these issues! Like you, I also make sure that I buy the majority of my food from small farmers.

    October 28th, 2011 2:52 pm Reply
  • Rene Whitehurst via Facebook

    I have worked in grocery retail for 30+ years and generally this type of labeling mistake would require a recall since the inner label claims it is a low-fat product when it is not. Has there been a recall?

    October 28th, 2011 2:48 pm Reply
  • elizabeth

    Fage also recently changed their full fat yogurt and it now has half the fat.

    October 28th, 2011 2:44 pm Reply
    • Cee

      I think they still have the full fat version (Fage Total). It;s just a LOT more difficult to find as fewer stores are carrying them. I love their full fat yogurts!

      October 29th, 2011 3:05 pm Reply
      • Meagan

        I just ate some Fage Total. LOVE it

        October 30th, 2011 12:06 pm Reply
  • Phillip Schmidt

    One pound of store-bought, salted, sweet cream butter (a rGBH free, pastured brand) lasts about a year for my roommate and myself. We just keep it on hand for things like greasing pans or if we forget to pull my homemade butter out of the freezer. I make almost all of the butter that gets used, both here and in my best friend’s house. I just buy a quart of pasteurized (not ultra) heavy cream, add 1/2 cup of homemade whole milk kefir and let it sit on the counter for a couple days. OK, so actually I usually do about a gallon of cream at a time. Whip it until the butter forms, rinse it a couple times, squish out at much water as I can, salt it and pack it in molds and freeze it. When it is solid, I pop it out of the molds and repackage to put back in the freezer. About half the cost of Kerry Gold.

    October 28th, 2011 2:43 pm Reply
  • Rob Brewer via Facebook

    Hi Sarah, you wrote “As for me, I will be returning this product to the store for a full refund. It is falsely advertised after all. I had no way of knowing it was a lowfat product until I opened it.” Could you please show me a picture of the other side of the container that showed the nutritional value, ie. Fat content… As the only difference between this one and the regular foiled butter is 1 gram….plus as we now know that it was just a labeling error on the top of the package…you also wrote “Manufacturers are changing ingredients and packaging all the time with the primary intention of increasing product sales and profitability at the expense of your health and the health of your wallet!” Please note that Kerrygold is not changing its packaging they are only offering NEW products !! This company has been around for 50 years and for one labeling error (that i know off) you have gone against them…

    October 28th, 2011 2:33 pm Reply
    • Jackie Patti

      Obviously, it’s an error since the inner label and outer label don’t match.

      But how you know WHICH is in error… why should one believe the outer label over the inner?

      Also, just want to add, their notion that summer butter is more spreadable… well, maybe. I don’t know. I just know the spring stuff, when the grass is growing fastest, has more carotenes, more vitamin A and more vitamin K2. In short, “more spreadable” = “fewer nutrients”.

      I save up and buy 40 lbs when it’s like that and freeze it and eat it all year. If that makes it “less spreadable,” well keeping it on the kitchen table solves that for me just fine.

      February 16th, 2014 9:15 pm Reply
  • mike hurcum

    Stoneyfields signed a contract to sell to Walmarts a year or so ago I believe. I wonder how much they have to change to meet whatever Walmarts want to pay.

    October 28th, 2011 2:31 pm Reply
  • Green Earth, Green Home via Facebook

    Just read your post! WOW! We cherish our fat in this family. That’s not cool at all. We usually buy our butter raw from a local dairy, but when they are out we get Kerigold (which is not cheap). Thanks for the heads up!

    October 28th, 2011 2:04 pm Reply
  • Nicole Tait via Facebook

    I just emailed them and they said it was a labeling error. They are still going to sell the bricks!!! :)

    October 28th, 2011 1:42 pm Reply
  • thehealthyhomeeconomist via Facebook

    Wonder what the “special process” involves since I would think churning is churning isn’t it?

    October 28th, 2011 1:39 pm Reply
  • jason and lisa

    by the way, does anyone know if kerrygold homogenized??

    my whole world just flipped upside down,

    -jason and lisa-

    October 28th, 2011 1:28 pm Reply
    • Sarah, TheHealthyHomeEconomist

      No, milk is homoegenized not butter. You are good.

      October 28th, 2011 1:45 pm Reply
      • Meagan

        I didn’t know this!

        October 30th, 2011 11:51 am Reply
  • Margaret Ruby via Facebook

    from their website, “Our Naturally Softer Butter is unlike anything else in the world. The milk Kerrygold cows produce in the summer months are highest in naturally softer milkfat. We use a special process to gently churn this summer milk to create a softer, more spreadable natural butter.”

    October 28th, 2011 1:24 pm Reply
  • jason and lisa

    i have also seen the lofat butter at whole foods.. i would be open to the idea that this was an accident however, i will be carefully watching.. who can blame anyone for being upset about this.. food companies do this all the time.. Sarah, you seem to be more in “the know” than the average person!! if you find that kerrygold shouldnt be used anymore or would reccomend another brand, please blog about it.. i cant speak for everyone else here but Sarah is a household name around here.. my family follows this blog nearly word for word..we are really good at doing our own research but sometimes things slip through the cracks.. having other informed consumers out and about who know how to look for these things and arent afraid to point fingers and yell always helps!!

    a bit upset,

    -jason and lisa-

    October 28th, 2011 1:18 pm Reply
    • Sarah, TheHealthyHomeEconomist

      I will be keeping my eye on the situation. Kerrygolds answer above in the comments is that it was an inadvertent packaging error. This concerns me as this indicates poor quality control as this is not a hard problem to identify. I will not be buying spreadable kerrygold in tubs even if full fat but will stick with their original butter in foil wrapping. If this is eventually phased out, I will stop buying kerrygold altogether. That’s where I stand for now at least :)

      October 28th, 2011 1:44 pm Reply
      • Cee

        Do I misunderstand you if I think you are saying they really put lowfat butter in the tub and advertising it as regular butter? I can see how human error, or humans-operating-packaging-machinery error can occur in this case. My relatives own manufacturing businesses, and I have seen myself. Nothing is 100% foolproof. With all due respect, I’d give them some grace. :-)

        October 28th, 2011 2:10 pm Reply
  • Rob Brewer via Facebook

    Kerrygold’s Reply…Dear Rob,

    You are correct; unfortunately, there has been a packaging error on our part in Ireland. There have been some Naturally Softer Butter packages that have received the inner seal that is meant for the Reduced Fat Butter. Unfortunately, we have just discovered this today. The seal is just there to ensure absolute freshness of the butter and happens to give us some real estate to talk additionally about the butter.

    We are working quickly to resolve the issue and to get a handle on how many packages may be affected by this packaging error.

    We want to ensure you that we would never deceive our valued consumers.

    October 28th, 2011 1:12 pm Reply
  • thehealthyhomeeconomist via Facebook

    @Janelle No thanks. A farmer I am not. I trust people not companies which is why I attempt to source as much of my food locally as possible.

    October 28th, 2011 1:11 pm Reply
  • thehealthyhomeeconomist via Facebook

    @Winnie I appreciate and respect your perspective. I do think there is value in these types of posts nonetheless.

    October 28th, 2011 1:07 pm Reply
  • Leslie

    Please express your opinions to Kerrygold USA. It would be good for them to know that not everyone in the US admires lowfat butter!!

    October 28th, 2011 1:04 pm Reply
  • TMW

    Please forgive me if this has already been mentioned in the comments (I did not have time to read all of them!). Even if the butter in the tub is the same, why have they chosen to use more packaging (an entire plastic tub with foil seal) rather than the normal bricks packed simply with a foil wrapper? I would think that the foil-wrapped bricks have a lesser environmental impact than a plastic tub.

    October 28th, 2011 1:02 pm Reply
    • Cee

      I always thought the softer butter in the tub is packaged for spreading directly onto toasts etc, (so it stays in the tub for easy storage) whereas the foil-wrapped ones are packaged for cooking (measure, cut, add to ingredients). This makes sense to me.

      October 28th, 2011 2:03 pm Reply
      • Nicole

        Just adding 3 cents. I leave a bit of KG (and sometimes conventional if money is tight) butter out every week on the countertop (salted). That way, it’s always soft for toast or bread. It’s never spoiled or soured. I use it up within 2 weeks max. I have never purchased a whipped butter because it costs more for fewer ounces. So that is my tip. Butter can be left out on the counter top to get soft and it won’t get gross. In the high heat of summer time, the oil might separate from the solids, so keep it in a dish.

        November 8th, 2011 5:17 pm Reply
  • Janelle Hoxie via Facebook

    good point Rob, seems like Sarah is a good candidate for growing all of her own food because sometimes products miss the mark. I am all about transparency in businesses, if they can’t be upfront about their production methods then maybe they shouldn’t be trusted. I’ve actually heard rumors that some of the ‘small farms’ kerrygold sources from could be feeding GM corn as well.

    October 28th, 2011 12:59 pm Reply
  • Sarah

    My guess when I saw the new “reduced fat” spreadable butter was that they increased the milk solids (the stuff you get rid of when making ghee) so that it still has a lot of flavor but less fat, and stays soft. I noticed on the reduced fat stuff that the ingredients are not different and the weight is the same (8 oz), so they may be playing with the proportions of milk fat to milk solids in the product rather than whipping in air.
    I buy both Kerrygold and Smjor butter regularly at Whole Foods. Smjor is a bit cheaper, but the unsalted butter is not cultured like Kerrygold is.

    October 28th, 2011 12:59 pm Reply
  • Mona (@freshpaperie)

    Beware the New KerryGold Butter – The Healthy Home Economist

    October 28th, 2011 12:52 pm Reply
  • Melissa Naasko (@DynomomBlog) (@DynomomBlog)

    This is frustrating! Can’t trust any business anymore: "@HealthyHomeEcon: Beware the New KerryGold Butter ;

    October 28th, 2011 12:48 pm Reply
  • Rob Brewer via Facebook

    Sarah, Regarding… “By the way, how do you know what they say is even true? Companies lie all the time to protect profits.” Then i Guess it best we grow our own Fruit, Vegetables, raise are own animals etc. Can we even trust the USDA Organic symbol ???

    October 28th, 2011 12:46 pm Reply
  • Jennifer Neal via Facebook

    thanks for the heads up!

    October 28th, 2011 12:44 pm Reply
  • Rob Brewer via Facebook

    Hi Sarah, do you not have a picture of the nutritional information that was posted on the side of the container ?? Just interested in knowing what it said…

    October 28th, 2011 12:40 pm Reply
  • Linda

    Wow, Sarah, when I saw your headline in my email I thought, Uh oh, now what have they done? I love Kerrygold butter, which I had never heard of until I read it on I just want to say thanks for being the watchdog I’m not. I try, but you are much more diligent. Now I have to go check the stonyfield yogurt I just bought. For what I’m paying it better not be messed up!

    October 28th, 2011 12:40 pm Reply
  • Winni DuBois Carter via Facebook

    So shame on a company for trying to appeal to another market different from us? Unfortunately lots of people are still afraid of fat and kerrygold’s “lowfat” is still better than synthetic margarine. How do we know any company is telling the truth? We go based on their reputation and our willingness to trust them. How do we know tropical traditions processes coconut oil the way they say? Have we visited them? I haven’t, but I choose to trust them. And I still trust kerrygold; their decision to market a lower fat butter has nothing to do with me b/c I won’t buy it anyway. My issue w your post is that it reads like fact and it isn’t based on evidence, but on conclusion jumping. But it is your blog and your prerogative.

    October 28th, 2011 12:37 pm Reply
    • Meagan

      I find your argument sound. I find Sarah’s perspective interesting. You both have GREAT points! It’s all a very fine line.

      October 30th, 2011 11:49 am Reply
  • thehealthyhomeeconomist via Facebook

    It’s also better for kerrygold for me to blow the whistle on this if you want to play devil’s advocate and take the company’s side. If nothing had been said or posted, they would have quietly started losing customers without knowing why. Posting about it and bringing attention to the problem is always the way to go then they can fix the problem and move on.

    October 28th, 2011 12:30 pm Reply
  • thehealthyhomeeconomist via Facebook

    @Winni I don’t agree. I think the post is very valuable because folks who bought mislabeled packages are now aware and can return them. I am still returning mine. I am now skeptical of kerrygold’s motivations entirely. They are trying to pander to the lowfat market. By the way, how do you know what they say is even true? Companies lie all the time to protect profits. Is this CYA behavior? The post stands as it is and folks can decide for themselves.

    October 28th, 2011 12:26 pm Reply
  • Kate Phillips via Facebook

    interesting! I’ll stick to the foil anyway as I transfer it into my awesome polish pottery butter dish once opening.

    October 28th, 2011 12:25 pm Reply
  • Noelle Julian via Facebook

    I’m happy your blog brought this to their attention.

    October 28th, 2011 12:10 pm Reply
  • Winni DuBois Carter via Facebook

    I think that these kind of errors happen all the time and it isn’t that big of a deal. A little fact checking would have prevented this entire misunderstanding. I love your blog, but I am rather disappointed in this shotgun response. You have a large readership and in my opinion, the responsibility to verify what you print. I don’t think it is spin, i think we’ve become overly cynical. Just looking at the nutrition label and maybe checking their website would have clarified things. You just got faulty packaging and it’s too bad that you are going to turn a bunch of people against a good brand simply because of a mistake. Like it or not, you are influential. I don’t mean to sound harsh, but I know that people will just take your word for it even if unverified, and that isn’t fair.

    October 28th, 2011 12:04 pm Reply
    • Kelly

      Yes! I couldn’t agree more. Jumping to conclusions only hurts both sides in the end…

      July 15th, 2013 11:46 pm Reply
  • thehealthyhomeeconomist via Facebook

    Maybe a bit of spin going on? Maybe, maybe not. I’m still returning my tub of reduced fat butter even if they say its full fat.

    October 28th, 2011 11:58 am Reply
  • thehealthyhomeeconomist via Facebook

    @Winnie I have added that email from Kerrygold to the post. For the record, I find it very hard to believe that my little blog identified a production problem that they were unaware of given that the company prides itself on quality control of its product.

    October 28th, 2011 11:57 am Reply
  • Mark Dickinson (@DonkeyJawPosse)

    October 28th, 2011 11:49 am Reply
  • Joy

    I see this question was mentioned already, but I did not see a good reply. How in the world do you reduce the fat in butter, since butter is fat!!! Even if you start with low-fat milk, you would just get a lot less butter. So their label inside the container makes no sense to me.

    If it is done by whipping so the product contains more air, wouldn’t more whipped butter be needed to maintain the same weight as non-whipped butter??? Additionally that would throw off the proportions of most recipes.

    Am I missing something?

    October 28th, 2011 11:48 am Reply
  • Nicole

    I have a hard time faulting a business for attempting to maximize profit. I do wonder at the decision they’ve made here, which is to decrease the quality of the product – when the more “gourmet” quality of the product is what serves it so well in the market. If it was the big box brand, conventional supermarket, 50c/Lb. after coupons, mass produced stuff, it would make sense business-wise to cut the quality as low as necessary to maximize profit. But for a brand like Kerrygold, I wonder if they are trying to cater to that remnant market of “gourmet”, organic/grass-fed, low-fat, semi-vegetarian demographic (the kind that seems to dictate every Whole Foods Market publication). If that’s the case, they are either unaware that they have a sturdy following that will be lost in this switch or they believe that remnant market is stronger and they “need” those customers more than the “real food” families, gourmet foodies and other cuisine connoisseurs. Only time will tell if they regret this move based on economic repercussions and minimize or eliminate this new product line. I’m curious about how many of the “low fat” crowd are eagerly seeking grass-fed dairy that fits their low-fat criteria, and what they’ll pay for it.

    As to the responses here, I completely understand being appalled at the deceptiveness of the hidden information and being offended at the miserly minded attempt they have made here with the decrease in quality not reflected in price. As for their profits “skyrocketing”, I’m doubtful that even they anticipate that (unless they’ve had a very charming consultant convince them of it), but I can’t imagine becoming to attached to a brand that you feel personally betrayed (collectively as it may be) when the company attempts to maximize their profit. I don’t meant to imply that any individual indicated an especially irrational attitude, but the “mob mentality” tends to get out of hand in situations like this with little effectiveness. In my limited observational experience (and I’ve contributed my share to it in similar situations past!)!

    October 28th, 2011 11:45 am Reply
  • Tonya Scarborough via Facebook

    I stopped buying Kerrygold when they started selling it at Costco.

    October 28th, 2011 11:43 am Reply
    • Sam

      I’m just curious why this matters? It makes there product more affordable for people like me who want to eat real, whole foods, but can’t pay $6-$8 for one small 6oz brick at the regular grocery store.

      October 28th, 2011 1:20 pm Reply
  • Winni DuBois Carter via Facebook

    Kerrygold responded on the blog in the comments: Roisin Hennerty October 28, 2011 at 11:26 am

    Dear Sarah,

    Your blog has brought to our attention a packaging error of which we were unaware. While Kerrygold does sell a Reduced Fat & Sodium Butter the pack you show on your blog is 100% full fat butter which has been packed with the incorrect inner seal. There is no deliberate intent on our part to mislead our valued consumers or to misrepresent our product although we regret the confusion this is clearly creating.

    We are working to identify how much product has been released into the market with the incorrect packaging so that we can replace it as soon as possible. In the meantime we would appreciate your assistance in clarifying the misunderstanding to your readers. We would love to provide further clarity — our email is — and we are happy to answer any specific questions you and your readers may have in relation to the product.

    With thanks & regards,

    The Kerrygold Team

    October 28th, 2011 11:42 am Reply
  • Janelle Hoxie via Facebook

    maybe they were advertising for the reduced fat one, but what you got was the regular soft butter.

    October 28th, 2011 11:38 am Reply
  • Kala Smith

    Also the inside lining on my package states:
    In Ireland, cows graze in lush pastures on small family farms. This milk is churned to make Kerrygold Naturally Softer Butter — now more deliciously spreadable. To achieve this spreadability, we sought a little help from Mother Nature.
    During the summer months, the milk Kerrygold cows produce is most abundant in naturally softer milkfat. It is this naturally softer milkfat, increased in the butter through a gentle churning process, that is the key to the enhanced spreadability.
    The softer milkfat results in a velvety smooth and spreadable Kerrygod Naturally Softer Pure Butter.
    The package contains 8 oz. It isn’t soft and spreadable like fake butters but it is easier spread than stick butter.

    October 28th, 2011 11:35 am Reply
    • Sam

      This is what mine package also said. There was no mention of low fat butter on the inside foil. I think they really did make a mistake on that package you bought.

      That said I’m very disappointed that Costco switched to the tub instead of the bricks. I’ve been meaning to email them and ask them to please order the bricks again.

      October 28th, 2011 1:18 pm Reply
  • Winni DuBois Carter via Facebook

    THe lowfat has 8 grams fat per serving and it has blue on the label.

    October 28th, 2011 11:30 am Reply
  • Cee

    Ah, thank you for clarifying, Ms./Mr. Hennerty.

    October 28th, 2011 11:29 am Reply
  • Lisa B.

    Has anyone tried making their own butter? That is an adventure I might be taking soon myself since I have a pretty awesome blender.

    October 28th, 2011 11:29 am Reply
  • Andy

    That’s a shame. Kerrygold is one of the few good brands I see at the store. I’ll be letting them know I have no interest in reduced fat butter.

    October 28th, 2011 11:28 am Reply
  • Lori

    I noticed the new tubs, but I could have sworn they said low fat on them. Hopefully they will get their labeling right.

    I used to buy Organic Pastures raw grass-fed butter. I have stopped because it’s so expensive and I think it’s whipped. Sometimes it seems more airy than other times which I find annoying because it is so expensive.

    I am finding that even my favorite organic farmers aren’t always completely upfront about their products.

    October 28th, 2011 11:28 am Reply
  • Cee

    I’m thinking Rob and Winni are right – it’s a case of mistaken label identity. My tub of this very same butter sitting in the fridge right now has a different foil insert that doesn’t say less fat and less sodium. (It says naturally softer due to summer milk). I think they put the wrong label on the wrong tubs… If someone gets an answer from Kerrygold, please post here. Thanks.

    October 28th, 2011 11:28 am Reply
  • Winni DuBois Carter via Facebook

    That averages out to 11grams fat per serving, certainly not lowfat.

    October 28th, 2011 11:27 am Reply
  • Winni DuBois Carter via Facebook

    I disagree they are not being deceitful. If you look you will see that the butter you purchased contains 80 grams fat per 100 grams, this is the same as their block butter. It is very easy to check and see if something is lowfat or not just by checking the nutrition label. It is NOT reduced fat. I think some fact checking is in order before everybody freaks out and quits buying it. While it may be confusing, it isn’t lowfat and I hope Kerrygold responds soon.

    October 28th, 2011 11:27 am Reply
  • Roisin Hennerty

    Dear Sarah,
    Your blog has brought to our attention a packaging error of which we were unaware. While Kerrygold does sell a Reduced Fat & Sodium Butter the pack you show on your blog is 100% full fat butter which has been packed with the incorrect inner seal. There is no deliberate intent on our part to mislead our valued consumers or to misrepresent our product although we regret the confusion this is clearly creating.
    We are working to identify how much product has been released into the market with the incorrect packaging so that we can replace it as soon as possible. In the meantime we would appreciate your assistance in clarifying the misunderstanding to your readers. We would love to provide further clarity – our email is – and we are happy to answer any specific questions you and your readers may have in relation to the product.

    With thanks & regards,

    The Kerrygold Team

    October 28th, 2011 11:26 am Reply
    • Meagan

      Maybe you should do a nationwide RECALL and reimbursh the people who bought the false butter.

      October 30th, 2011 11:46 am Reply
      • Sarah, TheHealthyHomeEconomist

        I agree. Someone commented above that they used to work in the grocery industry and that this mistake warrants a recall. So far nothing from kerrygold.

        October 30th, 2011 1:29 pm Reply
      • Chelsea

        Why recall a product with an incorrect INNER label? That doesn’t make any sense. If the product itself was incorrect, I could understand being upset…but still not actually throwing away good food. But even then, it’s comments like this, attitudes like this and blog posts like this that give us natural food advocates a bad name. Honestly, if you would return food that is perfectly safe and in fact superior to most food on the market, which is essentially throwing it away, because of an incorrect label, I would strongly encourage you to check your heart. Do you know how many men, women and children all over the world who are going hungry right now? Who are actually dying because they don’t have enough food? And here you are encouraging your readers to return their food because a label is incorrect? PLEASE reconsider what you are asking. We can use this as a teaching moment, we can be upset that a company made a mistake, but let us also practice forgiveness and remember that we are all human, we all make mistakes, and to vilify a company that does mostly good work is not furthering our cause as natural food advocates. In fact, it makes us look selfish. “How dare this label be incorrect! I demand I be reimbursed for a product that was perfectly good and healthy and I am going to throw this one away.” How would that look to you if you couldn’t provide your family enough food to survive? That people in America are just throwing food away because it’s got a bad label on it? :(

        August 28th, 2012 10:28 am Reply
        • subrosa

          Disagree totally. Food labelled incorrectly MAY be okay but what if it involves allergies and intolerances? The stores can give it to food banks if they will accept it. Call me selfish. This is a learning experience for the product manufacturer.

          January 1st, 2013 5:55 pm Reply
  • Kala Smith

    I just compared my new spreadable Kerrygold to the Smjor I have in the fridge. They have the same calories and percentage of fat. I made sure that we bought the full fat butter and not the reduced one. I bought the new Kerrygold because they advertised the softness due to the summer grass. I got a good sale and stocked up yet I like the regular just as well. I don’t think Kerrygold misled on their product. One just has to be sure to get the right package. It is always up to the consumer to do their homework.

    October 28th, 2011 11:26 am Reply
  • Tessa

    I noticed new labels on their butter sold in bricks, but nothing different about indgredients or fat content. So, the bricks of butter are the same. I will continue to buy from them. Maybe they are simply expanding their market to include those people that do not know better….it is not their business to educate people on the benefits of full fat butter, right?…just to sell it. The same as Bob’s Red Mill….I still buy some select products from them, even though they sell products that I would never buy.

    October 28th, 2011 11:20 am Reply
  • Jennifer

    Not to mention it’s kinda silly to pay to ship butter all the way from Ireland when you can probably find a high-quality local brand and support a local farmer in the process! My co-op doesn’t sell KerryGold, but they have several good locally-made options. Doesn’t hurt that I live in the heart of dairy country though. 😉

    October 28th, 2011 11:18 am Reply
    • Jackie Patti

      YES! I want my butter from Pennsylvania cows!

      February 16th, 2014 9:06 pm Reply
  • Rick

    We just ran across something very similar… but even worse I think. One of the recommended products on the WAP Shopping guide is Franks Red Hot Sauce. Last week my wife brought home a jar of their new Thicker sauce. I thought something was up right away on how they made it thicker…. 2nd ingredient is High Fructose Corn Syrup.

    October 28th, 2011 11:14 am Reply
    • Meagan

      Watch out for “-er” labeling – usually means yucky food. The normal Franks is fine :)

      October 30th, 2011 11:44 am Reply
  • KL

    I think your package was mislabeled. I have spreadable package in my frig and just checked it–it is not “light” bit looks exactly the same as yours. I think the KerryGold Light Spreadable should have a small blue label in the upper right hand corner–saying it have 25% less fat

    October 28th, 2011 11:13 am Reply
  • Leslie

    Did anyone contact the manufacturer to ask them what they mean by “lower fat content”?

    October 28th, 2011 11:06 am Reply
  • Misty Pearson

    Thanks for the heads up! Low fat butter seems like an oxymoron anyway.

    October 28th, 2011 11:06 am Reply
  • Leslie

    I compared my pure butter sticks from Costco (Kirkland brand) to the Kerrygold and the amount of fat is the same in both: 11G. The calorie count is the same also. Maybe they whipped it, and you may be paying more for less, but the fat content per serving (1 tbsp) is the same. I see you’ve done this comparison as well. So what is wrong with the Kerrygold butter? You are read by a lot of people, so if this butter is okay, you may need to retract your statement.

    October 28th, 2011 11:05 am Reply
    • Sarah, TheHealthyHomeEconomist

      The packaging (see photo above) says Reduced Fat. I didn’t write that, Kerry Gold did.

      October 28th, 2011 11:12 am Reply
    • Chelsea

      I agree. I found this post through Kitchen Stewardship and I am SO sad to see that you have not retracted this blog post. In a world of deception, you are just as guilty. You are accusing a company essentially of lying because you don’t like their answer. You are being irresponsible with your large readership. There are very few brands who still create healthy food, and to vilify one of them because of a mistake is sad. I hope you reconsider just rescinding this entire post, or at the VERY least, moving your update to the top for those who don’t read the entire article and will take away a complete untruth from just reading the title and skimming over the article.

      August 28th, 2012 10:18 am Reply
  • Sandi

    I just went on their website and told them what I thought … taking fat out of butter is just wrong! Fat is the point of butter! I told them they had a great product in their regular butter (salt or unsalted) and PLEASE don’t change it. I also told them the only way I saw to make it better was to make it RAW! Just my two cents worth… I’ve learned that many companies DO listen to the consumer. If enough people complain, they’ll listen. Just sayin’…

    October 28th, 2011 11:05 am Reply
  • deb

    Go to the kerrygold site and find their email and email them about this.
    i had a concern last year about something and emailed them.
    they promptly answered my question.

    October 28th, 2011 11:05 am Reply
  • Michelle McPherson via Facebook

    I went to purchase more Kerry Gold this weekend and the bars had been replaced with the spreadable butter.. I wanted my bars, so I did not purchase the spreadable.. I wondered what was different. Now, I know.. Thanks for sharing your information.

    October 28th, 2011 11:00 am Reply
  • megan

    i’m curious – when you discover things like this – do you get in touch with the manufacturer? in other words, do you take any action in additon to returning the product and not buying it again?

    October 28th, 2011 10:56 am Reply
    • Sarah, TheHealthyHomeEconomist

      Unfortunately, I have not been encouraged with the responses from corporations when I have contacted them about cheapening of their products in the past.

      October 28th, 2011 11:01 am Reply
      • Sarah, TheHealthyHomeEconomist

        I should also say that I do my best to buy as little as possible from stores. I buy my raw butter from a small local farm. Buying food without labels as much as possible is the best way to go as obsessing over packaging is not the way I prefer to spend my time.

        October 28th, 2011 11:03 am Reply
  • Jen

    I purchase 8 bricks of foil wrapped Kerrygold, unsalted butter every 3 – 4 weeks at Trader Joe’s. We LOVE this butter, and I hope that TJ’s will continue to carry this product!!!

    Kerrygold representatives, if you read this, DO NOT sacrifice the original, normal, real butter in favor of low-fat, low sodium crap. It does a great disservice to everything else you do right (cows on pasture, summer milk, etc.)!

    October 28th, 2011 10:56 am Reply
  • Jaima

    Thank you for the heads up! Returning the package based on false advertising is a good way to alert the grocer to this ploy and to let them know what we really want to buy (full fat butter).

    October 28th, 2011 10:54 am Reply
  • Lauren Sturm via Facebook

    I saw this in the grocery store too and immediately thought that they had to have changed something and it couldnt be healthy. You dont need to add air to have spreadable butter you just need to remember to set your butter out to soften before dinner.

    October 28th, 2011 10:54 am Reply
    • Jackie Patti


      We just keep it on the table most of the year, though it’s a bit touchy in August. We eat butter fast enough that it’s got no chance of going off.

      Though ours is local, not imported. I’ve never quite understood why Kerrygold was so big as opposed to buying local as for raw milk, yogurt, cheese, etc.

      February 16th, 2014 9:03 pm Reply
  • Suzanne

    I just checked my KerryGold butter. The unsalted says 12 grams of fat/tablespoon and the garlic and herb butter one says 10 grams of fat/tablespoon — 7 grams saturated and the other 3 grams, who the heck knows.

    Is this what they should say? There’s no marking of low fat on the product. I’ll finish what I have but from now on I’ll buy it from my farmer.

    Thanks to the person who mentioned the new Stonyfield. I won’t buy it anymore and I’ll be writing to the company. I’ll stick to buying Seven Stars because my farmer doesn’t make yogurt.

    October 28th, 2011 10:53 am Reply
  • Merina

    I haven’t seen this style of package. I just bought some foil wrapped type to make ghee and it was wonderful! It yielded so much more clarified volume than when I tried it with an organic brand. It was a gorgeous golden color too! I’m glad eh haven’t tried anything new with the foil bricks :)

    October 28th, 2011 10:53 am Reply
  • kerri

    I absolutely will not be buying this crap, I hate being lied to especially when it is so prevalent with a ton of other products. Im better off buying the raw milk cream from the farm and skimming it off to make it myself. Yes its expensive but so is a pair of shoes.

    October 28th, 2011 10:45 am Reply
  • Jill Nienhiser

    I’m curious if there is a nutrition facts label on the new “reduced fat” butter? Does it show fewer grams of fat per serving? Is the serving size the same as on the foil wrapped?

    I too am curious how they’ve reduced the fat content without adding ingredients unless it’s simply by whipping in enough air that when you take a standard serving size, it has less fat because you’re getting so much air.


    October 28th, 2011 10:40 am Reply
    • Sarah, TheHealthyHomeEconomist

      I just checked my full fat Lurpak butter foil covered package and the saturated fat content of that one and the reduced fat Kerrygold is exactly the same. So are the calories per serving (t TBL equaling 100 calories). It must be that air is whipped in so you use less? I have no idea. Very very misleading overall to the consumer. I am very disappointed but not shocked.

      October 28th, 2011 10:50 am Reply
  • Nicole Tait via Facebook

    I’m so pissed!!!!! I love this butter! It’s so much better then organic valley!

    October 28th, 2011 10:39 am Reply
  • Katie P

    I’m so sad. Our Costco switched to this kind of Kerrygold. I was leery, but didn’t catch this. I will be returning my unopened packages. Thanks for the article.

    October 28th, 2011 10:32 am Reply
  • cindy L.

    wow, I just bought 10 of them at Publix, because they were on sale for $1 cheaper than the regular foiled wrapped butter! I too compared labels, and the net weights are the same, so unit pricing comparison was easy.

    Guess I’ll be retuning my to publix. Just have to fins the receipt!

    October 28th, 2011 10:32 am Reply
  • Jennifer Baker

    I did not buy the “tub” of Kerrygold butter, however, the normal “bricks” of butter changed sometime mid/early summer into super duper hard bricks. So, I emailed the company. Here is my email:

    Dear Ms. Hu and Ms. O’Loughlin,

    In the last month I noticed that the label changed on the butter I normally buy. It wasn’t long before I noticed (while still in the store) that it had very squared off edges and was very hard. Once home and using it, I was immediately reminded of all the lower-quality butters I used to buy in texture and firmness. In search of the reason, I browsed your website and discovered that you now offer a “naturally spreadable butter” using summer milk. It is my logical assumption that you have reallocated the”naturally spreadable” fat that was once in the regular butter in order to accommodate for the new product line. Let me assure you this has not gone unnoticed. Your once soft, bendable butter is now just like all the rest of the quality butters on the market. While I am certainly thankful for the fact that your cows are exclusively grass fed, which is most of the reason I came to your product in the first place, I will not choose to continue buying Kerrygold butter because many of the properties I grew to love (and bragged about to friends so that they would buy your butter) are lost in this product change. I implore you to stop making this change and go back to the original butter with it’s unique soft bendable nature that stole my heart in the butter aisle.

    Missing my butter,
    Jennifer Baker

    Here was her response (which included 2 # of butter and 1# of cheese which was mailed overnight delivery to me):
    *In case you don’t read to the end, after this email exchange, I continued to buy the “bricks” of butter even though they were harder, trusting that they will change back to the softer butter as the season changes. So, we’ll see…

    Dear Jennifer,
    Thank you for your letter. We are very sorry to hear that you are disappointed with your recent purchase of Kerrygold Butter. Rest assured that though we have launched a new Naturally Softer butter in a tub, that we have done nothing to the butter that comes in the foil. It should still be the rich, luxuriant butter that you have been used to.

    Kerrygold Irish Cheeses and Butters are subject to strict quality control. Each production batch is tested for a number of parameters before release onto the market. We are sorry that this happened to your butter and we will pass this along to our butter makers in Ireland. Do you happen to have the best before date of the product in question?

    I would like to thank you once again for bringing this matter to our attention and I hope the dissatisfaction you experienced on this occasion will not affect you from re-purchasing Kerrygold products.

    In the meantime, we will send you a selection of Kerrygold cheeses and butter products, with our compliments and trust that you will not be disappointed with these, if you care to send me on your address. We appreciate you notifying us of your experience and thank you for your loyalty to Kerrygold Irish cheeses and butters.

    Here is some additional information on Kerrygold Irish Dairy products.

    Kerrygold Key Benefits

    – Kerrygold products are entirely hormone-free.

    – Kerrygold uses natural farming methods and centuries-old processes to make butter and cheese.

    – Cows are entirely grass fed and only summer milk is used, which is richest in Beta-Carotene.

    – Beta-Carotene, nature’s own pigment, gives Kerrygold dairy products distinctive golden color and flavor definition.

    – Ireland has the longest grass-growing season in the world, which means dairy herds enjoy fresh pastures

    – Ireland is one of the only places left where dairy herds roam free.

    Irish Dairy Board Background

    – “Kerrygold” is the international brand of the Irish Dairy Board.

    – Kerrygold is a cooperative; the milk used to make cheeses and butter come from a vast number of small local Irish farmers that meet Kerrygold’s exacting standards.

    – Although it serves a global market with distribution to more than 80 countries and sales approaching $2 billion, Kerrygold adheres to a small farm approach.


    – Kerrygold is the number one branded imported specialty butter in the U.S.

    – Imported specialty butters are the fastest growing in the butter category.

    – In the style of all premium European butters, Kerrygold’s higher fat content gives its butter a distinctive richness that makes it an indulgent treat when spread on bread. It enhances recipes that call for butter.

    – Three types of butter are sold under the Kerrygold brand: salted, unsalted and new Garlic and Herb.


    – Nine kinds of cheese under six main categories are sold under the Kerrygold brand.

    – Kerrygold produces only all natural cheeses made with milk, salt and cheese cultures.

    – Kerrygold cheeses are made from grass-fed summer milk.

    – Cheeses are distinguished by their rich, golden color, derived from the high Beta-Carotene of the milk.

    – All cheeses are hand-selected by highly specialized cheese graders who are chosen for their inherent super-sensitivity to aromas and flavors, then put through a rigorous training and apprenticeship program.

    – Kerrygold cheeses are suitable for vegetarians because only microbial rennet is used.

    Thank you for your continued support of Kerrygold Irish Dairy Products.

    With best regards,

    Molly O’Loughlin

    Brand Communications Manager
    Irish Dairy Board, Inc.
    Phone: 847.492.8331

    October 28th, 2011 10:30 am Reply
    • Shanell

      We noticed our Kerrygold from Costco was a lighter color this month. We were very disappointed since it was just one day after sharing with family the importance of buying the product. Since we have only started using this butter 3 months ago, I was wondering if it had something to do with change in seasons, change in grass quality? The letter you received from kerrygold mentioned only” summer milk is used” though? If the inferior quality persists we will not be wasting our money on it.

      October 28th, 2011 1:29 pm Reply
  • Jill

    I’ve been buying their regular and cultured butters, but haven’t seen this new one yet. I think we should all write Kerrygold and complain about this lower quality product who’s packaging implies that it is better quality. I found a link to the page on their website that explains their two new butters (one is 25% less fat and 50% less sodium, and the other is just softer).

    Here’s a quote from the page: “Luxuriously rich-tasting, Kerrygold Reduced Fat Irish Butter, with 25% less fat and 50% less sodium than traditional butter, tastes like full-fat butter, retaining the same unctuous mouthfeel and luscious flavor qualities. Research shows that consumers want healthful, indulgent, premium food products. Kerrygold Reduced Fat Butter meets these conflicting demands without resorting to the use of additives such as vegetable oil blends or butter flavoring, ensuring a delicious, natural, functional butter option.”

    Maybe we should educate the company on how “healthful” and “indulgent” are not conflicting demands at all. Maybe they can lead the industry in helping educate consumers about the truth–a truth that will also help sell more of their product (win-win!)!

    October 28th, 2011 10:19 am Reply
    • kerri

      Thank you Jill!

      October 28th, 2011 10:48 am Reply
    • Carmen Roa

      Unctous made me feel creepy.
      Here’s what I found:
      (of a person) Excessively or ingratiatingly flattering; oily: “anxious to please in an unctuous way”.
      (chiefly of minerals) Having a greasy or soapy feel.

      I wonder if this is an intentionally ugly word play or maybe something was lost in translation from English to Chinese…

      October 29th, 2011 10:23 am Reply
  • Julia H

    I’m pretty confused… How is lowfat butter even possible? Is anyone able to enlighten me on this one? I thought butter was the fat from the cream. How do you remove fat or cream before churning?



    October 28th, 2011 10:17 am Reply
  • Jen @ Eating My Vegetables

    I saw this too and thought it was just whipped butter. I didn’t buy it – I was suspicious immediately and look the package over thoroughly – but whipped butter is what they offer in restaurants all the time so people use less. I don’t have a problem buying butter with air in it, I have a problem paying twice the price!

    Has anyone found out if it is anything different than whipped butter?

    October 28th, 2011 10:13 am Reply
    • Erin

      Actually, I’m afraid that what’s served in the majority of restaurants is called “60-40,” meaning 60% butter, 40% margarine. My husband worked in the restaurant business as a chef for 25+ years and this is what every restaurant did. It cut costs and kept the “butter” more spreadable. :(
      On the (very) rare occasion we eat somewhere, I always ask about the butter.

      November 5th, 2011 11:50 am Reply
  • Rob Brewer via Facebook

    they still seem to make the regular butter….

    October 28th, 2011 10:13 am Reply
  • Amy Love @ Real Food Whole Health

    Luckily, I didn’t buy this particular incarnation of KerryGold because it’s in plastic and it looks too much like margarine spreads- including the “NEW” and the marketing junk. Their foil wrapped butter is still the original grass-fed butter we love, however, and we continue to purchase that!

    October 28th, 2011 10:13 am Reply
    • Sarah, TheHealthyHomeEconomist

      It does look like tub margarine doesn’t it. Good observation.

      October 28th, 2011 10:24 am Reply
    • marie

      This was my first thought: It’s in plastic so I would not have bought it in the first place.

      October 28th, 2011 10:26 am Reply
  • Kelly Branson Conrad via Facebook

    Thank you for this post Sarah! I will be buying more Joash raw butter at Nutrition Smart from now on.

    October 28th, 2011 10:11 am Reply
  • Jennifer Fobart via Facebook

    Thanks for the info!

    October 28th, 2011 10:07 am Reply
  • Nancy Jacques via Facebook

    Have you written them? How do they make it have less fat? That is deceitful!

    October 28th, 2011 10:07 am Reply
  • Soli Zat Johnson via Facebook

    I won’t get to read until tonight. Got any other brand suggestions though? Making my own is not an option.

    October 28th, 2011 10:07 am Reply
  • Kari O’Connor via Facebook

    obviously truth and honesty is a attribute of former generations sady

    October 28th, 2011 10:05 am Reply
  • Sarah, TheHealthyHomeEconomist

    I just showed my husband and his jaw was on the ground.

    October 28th, 2011 10:05 am Reply
  • thehealthyhomeeconomist via Facebook

    The foil was what was in the product. It is intentionally misleading.

    October 28th, 2011 10:01 am Reply
  • Henriette Oberg via Facebook

    i still think we must be diligent in reading labels!!!!

    October 28th, 2011 9:59 am Reply
  • Henriette Oberg via Facebook

    i was just going to say the same thing as rob— i think the foil lid was an advertisement- not actually what was purchased! wouldn’t they have to put low-fat on the package!?!?!

    October 28th, 2011 9:59 am Reply

    I love how I can always count on you to be on top of things! I have bought KerryGold cheese yet have not seen their butter, but great lesson in noticing changes in favorite products!

    October 28th, 2011 9:58 am Reply
  • Winni DuBois Carter via Facebook

    I agree w Rob, I think this is a labeling issue and I’d contact the company before freaking out. I just bought a bunch of the spreadable butter and my inside label didn’t mention lowfat. Identical tub tho.

    October 28th, 2011 9:58 am Reply
  • Brandi Monson via Facebook

    I’m getting so tired of companies trying to pull the wool over our eyes. From reducing the contents in packages (and keeping the price the same or even raising it) to changing ingredients. *sigh*

    October 28th, 2011 9:57 am Reply
  • Rob Brewer via Facebook

    There’s something not right there…maybe they put the on the wrong lid…Cause if you look at their website they sell 2 versions of this new butter…and one of them is less fat and less sodium…

    October 28th, 2011 9:54 am Reply
    • Tina Merc

      I think you’re on to something Rob. Thanks for posting that link.

      October 28th, 2011 12:11 pm Reply
    • D.

      That link provided nothing except three miniscule little photos. When I clicked on them nothing happened. What information was supposed to be there??

      October 28th, 2011 12:59 pm Reply
  • Janelle

    My question is how do you reduce the fat of butter? Isn’t that chemically impossible?

    October 28th, 2011 9:53 am Reply
    • Sarah, TheHealthyHomeEconomist

      I have no idea unless it is whipped which adds air and then you get less fat per serving because there is air in the product??

      October 28th, 2011 10:05 am Reply
      • Samantha

        But it’s still an 8 oz package…if it was whipped it would be a bigger container…? And if the ingredient list hasn’t changed how can it be different? I can’t even find Kerrygold, but when I finally do, guess I won’t be buying it anyway :( dang!

        October 28th, 2011 10:19 am Reply
        • D.

          Well, reducing the fat isn’t hard really. They just change the type of cow and the type of feed. Viola. Presto Chango.

          We actually have two sources for raw milk available to us (privately) and one lady has Jersey cows and the other has Holsteins. I rarely buy from the Holstein lady because the fat content is so much less it’s very difficult to collect enough cream off the top to make butter unless you buy 10 gallons of milk at once. I have no use for that much milk anymore. Soooo, we buy from the Jersey lady and save cream off the top, or buy her cream when she separates (which is usally only once per week). Nevertheless, the fat content is very controllable by BigDairy, to be sure.

          October 28th, 2011 12:54 pm Reply
          • Ann

            My jersey girl’s milk is sooo rich and creamy. She gives me around 25% of the gallon is cream. So can’t wait for her to freshen again. I love my goats and do what I can with them, but I miss my cream.

            October 29th, 2011 7:54 am
  • Jamie Romero via Facebook

    WOW, interesting!!

    October 28th, 2011 9:53 am Reply
  • Steph

    Interesting, the new package at my Whole Foods here in Califonia advertised right on the front that it’s lower in fat!

    October 28th, 2011 9:52 am Reply
  • Mary Schaefer Shellenbergar via Facebook

    Thanks for the reminder of reading and re-reading labels…you’re absolutely right!

    October 28th, 2011 9:52 am Reply
  • Until the Thin Lady Sings: Gluten Free Low Carb Recipe Blog via Facebook

    Use Smjör. It’s cheaper and exclusively grass-fed. I emailed them last week. Darnit, I loved Kerrygold’s cultured butter (unsalted). That was great to have.

    October 28th, 2011 9:51 am Reply
  • Bree

    eek! I had never heard of that kind of butter before reading here.
    Something I noticed at my local whole foods co-op was a new label on the stonyfield yogurt (which I haven’t bought for years, but used to). Upon closer inspection it had no indication that anything was different from the original at all, just the words ‘even creamier tasting’ — huh?? I think I read it here on your blog that dairy companies add powdered milk to their products and it will still read ‘milk’ as the ingredient. Sooooo misleading. I’m sure that is what stonyfield did. And if I had still been buying it, I would have stopped right then.

    October 28th, 2011 9:51 am Reply
    • Janelle

      Yep you have to be so careful when you buy products, they are always changing them, Stonyfield farms started homogenizing.. so instead of saying “cream top” it just says creamier.

      October 28th, 2011 9:54 am Reply
      • Sarah, TheHealthyHomeEconomist

        Wow, didn’t know that. I’m glad I buy yogurt from my local farmer.

        October 28th, 2011 10:04 am Reply
      • Jill

        That’s terrible! I think we should write to the company and complain!

        October 28th, 2011 10:04 am Reply
        • jason and lisa

          just did jill.. and called.. i think you’re right.. we all should..

          October 28th, 2011 1:32 pm Reply
      • Ariel

        Yeah, we just found that out! We were very dissapointed; Stonyfield used to only be pasturized, and was one of the better brands, one we could use in a pinch. Now, no longer. However, Whole Foods sells several brands of GRASSFED yoghurt that still has a cream top (a.k.a. just pasturized), which we use if we need to bake of cook with yoghurt, or if we don’t have any raw yoghurt.

        October 29th, 2011 9:41 am Reply
        • Meagan

          That’s a shame about Stonyfield. I know there has been a few changes of leadership and also product distribution in their company and so they are going in the WRONG direction now…

          October 30th, 2011 11:34 am Reply
    • Kristi

      Woah! I did not know this! I buy plain Stonyfield for my kids. There’s just not many whole fat yogurts at the store. Thanks for the heads up!

      Maybe I should try making it again. I’ve made yogurt once but my son didn’t like it and wouldn’t eat it. And with the milk we get being $8 a gallon, I haven’t done it since.

      October 28th, 2011 10:53 am Reply
      • WB

        Home made yogurt varies so very much….just keep trying until you get a recipe down that you and he enjoy eating. Personally, I heat the raw milk to 180 and add organic powdered milk to get my preferred Greek-style yogurt, but that may not be your taste or meet your purposes in eating yogurt.

        I’m paying $7 a gallon for milk and I use about half of it to make 8 four ounce servings of yogurt at less than fifty cents each (plus a jar to use as starter the following week). I think that’s pretty reasonable for a product that started at my local farm and contains only ingredients I added.

        I’ve tried making butter too but I’m not good at washing it and it always goes sour on me. I need to keep practicing that skill.

        October 28th, 2011 11:08 am Reply
        • Glenda

          For those who have made butter and had trouble getting all the water out for keeping: Kefir it. I can’t guarantee you will go for the taste, (which is just like a cultured butter to me) but I have some ‘selective eaters’ and none have signed off on it yet. Take your cream, I usually have 2 quarts or so. Pour in a little kefir, (ours is not overly strong, just until clabbered) maybe 1/8th or 1/4 c.? Let this kefir/cream mixture sit on your counter until it thickens. (usually no more then 12-24 hours tops) At this point I chill it back down before I procede with making butter. Then after I have butter curds floating in buttermilk, I pour this into a cheesecloth in a strainer. Using the spray nozzle on my sink (I know, its not filtered) I ‘spray’ the butter milk out. After that, I whip those curds in the mixer, adding salt, and sometimes pouring off the small amount of liquid that may collect outside the mass. I’ve been leaving this butter out on the counter 24/7 and it is KEEPING. Not going off at all. I suspect the kefir is doing the job. (My cream is raw if that should make any difference.)

          Also, I can say that warm season (grazing) butter is definitely softer then cold season butter. (At least with our cows) The fats composition is different, though its been too long since I’ve read what those exact differences are.

          October 28th, 2011 4:32 pm Reply
          • Jenny

            Summer butter is higher in beta carotene if the cow is on grass, some breeds produce more than others as well. Beta carotene is a PUFA…hence the softer summer butter. i liked the Organic Valley “pasture” butter (when I was still buying butter) because it was harder and contained less moisture. Kalona Naturals has some nice grass fed products…but their supply is a little irregular…because they are a smaller company.

            October 30th, 2011 11:50 am
        • Rea Littee

          You add powdered milk to homemade yogurt? Soooo misleading..

          June 6th, 2012 9:39 am Reply
      • Krystle

        I have a picky family who only likes thick creamy yogurt. I found a great recipe on passionate homemaking’s blog that gives tips on how to make a wonderful yogurt. Again, I have a picky family, and those tips make it great!

        January 3rd, 2012 4:49 pm Reply
    • D.

      Yeah, but if Stonyfield is getting away with adding powdered milk and still calling it full fat milk, just think of how many other companies are doing the same and probably have been for some time. I swear, even the words no longer have meaning.

      Someone recently told me that Stonyfield is now owned by a Chinese conglomerate. Anyone know if that is true? He also told me never to buy strawberry yogurt because the strawberries aren’t organic and are grown in China, as well, being sprayed with God knows what.

      I’m glad I MAKE my own yogurt. Sarah, don’t you make your own?? I didn’t know farmers actually sold yogurt – mine sure doesn’t. They sell milk, cream (I know but don’t tell), and pastured eggs. We also bought a milkfed pig from her this spring, and another just a week ago. The neighboring farmer/rancher provides us with grassfed beef. What a deal, huh? We have to drive 70 miles one way to get the stuff, but I’d drive lots farther than that, if necessary.

      A word about KerryGold: I like their bricks of butter, but haven’t even seen the new stuff yet (only one grocery store chain sells KerryGold here in my neck of the woods, and that’s Safeway) but you hafta look REEEEAAALLY close to find the stuff. It’s on a top shelf (which shorties like me can hardly even see to begin with) and it’s off in a corner and usually the store has some promotional sign or something hanging in front of it. It’s almost $5 per package and I usually buy at least 4 or more at once because I never know if they’ll stop carrying it (they’ve done that with numerous things over the years, so now I’m wary) and you’d think they’d be happy to sell $20 worth of butter to just one person – but I guess the Safeway chain would rather sell the crappy junky stuff from BigAgFoods first. So be sure to really search for it if you think your store doesn’t carry it. Ask someone who works there, if you aren’t sure or can’t see the top shelf. I always have to scout around and find some tall fella to reach it for me. If I were single, it would be a great way to meet guys!!

      Also, for the first time last week I finally was able to locate the unsalted (in silver paper) KerryGold butter, but again, it was hard to see and I’ll bet they won’t have it next time I go in. I bought 10 of them to make ghee!

      October 28th, 2011 12:23 pm Reply
  • Rachel C-

    What was added to it to make it lowfat? FYI- I emailed Smjör butter the other day and they are exclusively grass-fed and it’s cheaper than Kerrygold. I bought it at Whole Foods. It’s not cultured, unfortunately. But, at least it’s not LOWFAT! What a scam!

    October 28th, 2011 9:50 am Reply
  • Meagan DeLong

    oh, this makes me so sad! What butter will you turn to if Kerrygold stops selling the full-fat kind? It is the only kind I know of in my area from grass-fed cows!

    October 28th, 2011 9:50 am Reply
    • Amy Love @ Real Food Whole Health

      Keep buying the original so it’s the profitable one, write or call the company and they will keep making it (hopefully!) :)

      October 28th, 2011 10:14 am Reply
      • Amanda T

        Where I live they’ve taken all the old packages away so the only choice you have is to buy this “new” version. Now I’m trying to figure out where I’m going to buy my butter!

        October 28th, 2011 2:04 pm Reply
        • WordVixen

          Most stores will special order a product for you as long as they still have a relationship with the supplier. Making a point of wanting the old version is a good way to let the stores know that you don’t WANT the new one. Simply not buying the new version doesn’t always work, if everyone else is just going with the flow.

          You might have to buy a larger quantity this way, but it keeps well and freezes well. Plus, you won’t run out so easily. 😀

          I got lucky. There used to be only one store that carried Kerrygold locally. A few months after they stopped carrying it, two other stores picked it up. None that I go to regularly, so I just stock up when I do go.

          October 28th, 2011 2:58 pm Reply
  • Susan C. Wheeler via Facebook

    A real shame. I use it too, but at least right now I can still buy the block. Thank you for sharing this and helping us raise our awareness.

    October 28th, 2011 9:50 am Reply
  • ChileDoug Kizerian via Facebook

    i like there cheese…

    October 28th, 2011 9:49 am Reply
  • Julie

    At Costco, they put out the new package AND raised the price.

    October 28th, 2011 9:47 am Reply
    • Andrea

      Oh no. That’s where I buy it. I will only buy it if they sell the sticks.

      October 28th, 2011 8:03 pm Reply
  • Tammy Lee Rodriguez via Facebook

    them stinkers!!!!

    October 28th, 2011 9:47 am Reply
  • Laura Waldo via Facebook

    What a disappointment! A brand that I have used and trusted for years, and I am sure my husband would have purchased the new container as well. Shame on KerryGold.

    October 28th, 2011 9:46 am Reply
  • HealthyHomeEconomist (@HealthyHomeEcon) (@HealthyHomeEcon) (@HealthyHomeEcon) (@HealthyHomeEcon)

    Beware the New KerryGold Butter – The Healthy Home Economist

    October 28th, 2011 9:44 am Reply
  • Sarah, The Healthy Home Economist

    I hope they don’t get rid of the old KerryGold. If they do, I won’t be buying it any longer.

    October 28th, 2011 9:39 am Reply
  • Ma

    Thank you for the heads up. I bought some KerryGold at half price at the store last month. Maybe they are making room for the new and improved version…which I won’t be buying now.

    October 28th, 2011 9:32 am Reply
    • Krystle

      I took advantage of the half price sale by me too. I knew something was up.

      January 3rd, 2012 4:44 pm Reply
  • Allison

    Having to wade through all the false marketing and advertising anymore is so taxing every time I go into a store :(

    October 28th, 2011 9:23 am Reply

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